Creating a Budget
Creating, monitoring and managing a budget is key to business success. It should help you allocate resources where they are needed, and should not be complicated. You simply need to work out what you are likely to earn and spend in the budget period.
As your business grows, your total operating budget is likely to be made up of several individual budgets such as your marketing or sales budgets.
Begin by asking these questions:
- What are the projected sales for the budget period? Be realistic - if you over-estimate, it will cause you problems in the future.
- What are the direct costs of sales - i.e. costs of materials, components or sub-contractors to make the product or supply the service?
- What are the fixed costs or overheads?
- You should break down the fixed costs and overheads by type, e.g.:
- Cost of premises, including rent or mortgage, business rates and service charges
- Staff costs - e.g. pay, benefits, National Insurance
- Utilities - e.g. heating, lighting, telephone or internet connection
- Printing, postage and stationery
- Vehicle expenses
- Equipment costs
- Advertising and promotion
- Travel and subsistence expenses
- Legal and professional costs, including insurance
- Your business may have different types of expenses and you may need to divide the budget by department. Don't forget to add in how much you need to pay yourself and include an allowance for tax.
Your business plan should help in establishing projected sales, cost of sales, fixed costs and overheads, so it would be worthwhile preparing this first.
Once you have figures for income and expenditure, you can work out how much money you're making. You can look at your costs and work out ways to reduce them, as well as seeing if you are likely to have cashflow problems. By doing this you give yourself time to do something about any problems.
You should stick to your budget as far as possible, but review and revise it as needed. Successful businesses often have a rolling budget.