Direct Marketing

There are lots of ways to market your business and more can be found on the national site (see related links), however it is worth pointing out a few legal issues.

Direct marketing is any unsolicited contact your business makes with existing or potential customers in order to generate sales or raise awareness.

For many businesses, it's by far the most cost-effective form of marketing. From direct mail and leaflet drops to telemarketing and email marketing, it allows you to target customers with greater accuracy than any other method.

However, careful preparation of direct-marketing campaigns is essential if you are to make the most of your investment, get the response rates you want and ensure you do not contact individuals who have decided they do not want to receive direct marketing mailings.

If you are gathering, storing or using information about customers, potential customers or suppliers, you must comply with the Data Protection Act 1998. 

Before you communicate by telephone or fax telephone, if you do not already have permission, you should check if they are registered with TPS or FPS.  

Have a look at the guide to marketing and advertising law on the website .

Before sending unsolicited marketing emails check you understand the Regulations on electronic communications.  See the guide to direct marketing on the website.