Google Analytics – Understand Digital Data

28/03/2018 - 9am - 4.30pm - FREE

About the Event

Google Analytics is a very powerful platform to gain insight into your website visitors, how they got there and what they did. This data can be used to improve your website, helping you to retain visitors and improve their conversion rate, ultimately generating more business from your website. This workshop explores all the main reports in Google Analytics, explaining what they mean and how to use them, as well as working through all the setup and options required to get the most from your data.

NB – This is not a practical workshop and delegates are not required to bring a laptop computer.


Attending this workshop will provide delegates with the knowledge to utilise all the reports in Google Analytics, ensuring that their account is set up to measure conversions and make full use of all the options available. Delegates will learn how to segment visitors into different groups for actionable insight, how to filter & modify reports to access data quickly and how to compare data over time.


  • Ensuring Google Analytics is installed and configured correctly
  • Setting up Goals and e-commerce tracking to measure conversions
  • Using the Audience, Acquisition and Behaviour reports
  • Understanding attribution and multi-channel funnels
  • Using advanced and custom segments
  • Measuring events such as file downloads
  • Campaign tagging to track email, social and PPC traffic

Workshop Presenter – Ian Lockwood


  • Full days refreshments & lunch provided
  • 09.00 registration
  • 09.30 start
  • 16.30 finish

Am I eligible?

These workshops are available for businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire).

To access these workshops, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file).

As this is a business support focused programme, rather than a skills programme, all workshop/masterclass places are limited to one delegate from each business to ensure we can support as many businesses as possible at each workshop.

Through Eventbrite you are requesting to book a place on a workshop/masterclass and this delegate place will be confirmed via email once the SME Form and eligibility have been checked.

As this is a fully funded business support programme it is delivered free of charge so its success is measured based on the number of businesses that are supported and the hours of support. The eligibility dictates a minimum threshold; therefore, each SME must commit to attend a minimum of two workshops/masterclasses to comply with the funding criteria.

If you would like to book a place, please click here.


The Meeting Venue A1 North, , Stoke Rochford Near Grantham , NG33 5EW