Researching Export Markets Masterclass

14/06/2018 - 09:30 to 12:00 - Free of charge

About the Event

Are you missing out on overseas sales because you don’t know whether there is a demand for what you have to offer? Or perhaps you just don’t know where in the world to start? Plan your market entry the right way by using market research to understand the potential for your business overseas and the best prospects for success.

Our masterclass, delivered by the Department for International Trade’s (DIT) dedicated Export Marketing Research Adviser in the East Midlands, Gary Blackburn, will provide an excellent introduction to researching overseas markets, including how to identify the most appropriate territories via market selection and advice on how to conduct desk based and face to face research.

 

Practical takeaways from the session will include:

  • Understanding the key criteria for selecting and prioritising overseas markets
  • Ability to plan, undertake or commission, and report on a market research project
  • Making effective use of the internet and other sources of desk research
  • Ability to plan and undertake market research visits to your target export markets
  • Using market research to gain an in-depth understanding of potential customers and partners

 

Gary has over 20 years’ experience in the research industry in both the private and public sectors. He has conducted research in the UK and in overseas territories, including Singapore, Germany and Denmark. Gary’s main responsibilities are to provide research advice to exporters looking to identify target markets and undertake secondary and primary research prior to market entry. 

Join us to receive all the information you need to ensure you make the right decisions on where to target your overseas strategy.

 

Agenda

09:00     Registration and refreshments

09:25     Welcome and introduction

09:30     Workshop part 1

10:35     Refreshment break

10:50     Workshop part 2

11:40     Workshop part 3

12:00     Close

Secure your place

Attendance is free of charge and places are limited so be sure to book yours today.

Please note we are only able to offer up to 2 places per company. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, no support intermediaries or public bodies.

 

Am I eligible?

These workshops are available for businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire).

To access these workshops, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file).

This briefing is being organised in partnership with the Department for International Trade. By registering to attend you give your consent for the booking data to be shared with them.


Venue:

The Admiral Rodney, North Street, Horncastle , Lincolnshire, LN9 5DX