News

To get the latest news right to your inbox please register for updates.

Digital Workshops happening across Lincolnshire

Posted by Social Change on 2017-02-13 00:00

Business Lincolnshire are providing a range of digital workshops for SMEs across Lincolnshire to take part in - these include learning about on social media, digital marketing, and selling on the internet. This knowledge and know how will help, you and your business to become more efficient and productive by utilising digital technology.

These workshops are available for businesses, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire). As this is a business focussed programme, rather than a skills programme, all workshop places are limited to two delegates from each business to ensure we can support as many businesses as possible at each workshop.

To access this support for your business, an SME enrolment form needs to be completed, to check its eligibility against the funding criteria. As this is a fully funded business support programme it is delivered free of charge so its success is measured based on the amount of businesses that are supported and for a measured number of hours. The eligibility dictates a minimum threshold; therefore each SME must commit to attend a minimum of two workshops to comply with the funding criteria.

 

Welcome to a digital world

This workshop will give a broad overview of everything digital and is ideal for the business or sole-trader that is new to using and adopting digital applications as part of their business activities.

Follow up masterclasses on specific topics will support and complement this knowledge.

Outcomes

The workshop will explain the jargon that surrounds digital technology and provide simple practical tips that can be implemented immediately and usually with no financial investment. The participants will leave with a good understanding of digital applications and a plan of what technologies they need to incorporate into their business activities.

Content

  • Digital Technology – the pace of change and how it is used in different industries
  • Superfast Broadband connectivity – why it is important and what is available in your area
  • Developing a marketing plan and identify which activities generate growth for your business
  • Social Media – what is it, is it right for me and how to connect with your customers
  • Cloud Technology – how does it works and what can it do for business efficiency
  • Cyber Security – how to protect your business and its data from criminals
  • Digital Applications – what is right for you and your business

 

Social Media for Business

This workshop will offer an overview and explanation of the pros and cons of the different social media platforms and is ideal for the business or sole-trader that is new to using social media as part of their business activities.

You need to bring your own laptop or tablet.

Follow up masterclasses on specific social media applications will take you to a more advanced level.

Outcomes

The workshop will explain the jargon that surrounds social media and what each application is best suited to achieve. The participants will leave with a good understanding of which social media is right for their business and simple practical tips that can be implemented immediately and usually with no financial investment.

Content

  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • LinkedIn
  • You Tube
  • Google +

 

 

Masterclass – Selling over the Internet

This masterclass will give you practical tips and advice on how to begin selling online, or improve your sales if you are already using e-commerce. It will give you a clear understanding of how best to apply techniques within your own business environment.

Outcomes

The workshop covers the full range of options to engage with e-commerce, from simple systems like Amazon and eBay to templated shopping malls or your own standalone shop. It will also cover how to get paid in the most cost-effective way, and the security that needs to be in place for this to happen safely.

Finally, we’ll look at what you need to understand to comply with the legal aspects of running an online shop. The workshop is delivered in plain English, to focus on the benefits for your firm.

Content

  • What impact is selling through e-commerce having on sales already?
  • How does e-commerce work?
  • Shopping carts / baskets
  • Possible solutions for your business
  • The online payment process
  • Security, trust and order fulfilment
  • Keeping it all safe and legal

 

Masterclass – Internet Marketing

This masterclass will give you practical tips and advice on how to do internet marketing. Delegates will be presented with a marketing model which is simple to implement, along with practical tools and techniques in all aspects of cost-effective digital marketing to maximise business opportunities.

Outcomes

The seminar will cover ways to optimise website presence using Search Engine Optimisation (SEO) and the importance of mobile / portable device-friendly websites. You will learn how best to engage with your customers through blogging, email and social media platforms. In addition, understand how to monitor and manage the output through tools such as Google Analytics and Hootsuite.

Delegates will leave with an understanding of how to raise their business profile, enhance their customer service, find new customer leads, and gain valuable market intelligence and feedback.

Content

  • Marketing your website – Search Engine Optimisation, keyword search
  • Outbound marketing versus inbound marketing
  • Driving traffic to and understanding your website – Google Analytics
  • Podcasts and blogging
  • Direct email – Mailchimp
  • Social media channels –  Twitter, Linkedin, Facebook & YouTube
  • Digital content management - Hootsuite

 

All events are available to book onto via EventBrite: https://www.eventbrite.co.uk/o/business-lincolnshire-growth-hub-8499934943

Contact us

For further details on any of the Digital Workshops please contact the Digital Team at the Business Lincolnshire Growth Hub for more information at Digital.Support@bizlincolnshire.com or contact Stuart McFarlane at Stuart.McFarlane@bizlincolnshire.com or phone 07714 309483.