Worth more than £1 billion a year to Lincolnshire alone and employing 39,000 people, the visitor economy is one of the most important growth sectors for the region. It encompasses not only traditional tourism but also business visitors, culture and heritage, events and festivals, and education.
Greater Lincolnshire boasts amazing heritage assets including the castle, cathedral and Brayford Waterfront in Lincoln alone, the RAF, the Lincolnshire Wolds Area of Outstanding Natural Beauty, more than 120 sites of special scientific interest and coastal resorts from North East Lincolnshire to the Wash.
Greater Lincolnshire is home to Butlins in Skegness, which is the UK’s fourth most popular tourist holiday resort according to Visit England, while Cleethorpes in North East Lincolnshire offers the coast light railway, seafront gardens and Pleasure Island. In addition to this, Greater Lincolnshire also boasts more than 600 ancient monuments.
In North Lincolnshire, where the rolling chalk of the Lincolnshire Wolds meets the lush Ancholme Valley and the unique Isle of Axholme, you can find heritage trails and steam train rides as well as award-winning Victorian walled gardens at Normanby Hall Country Park. It is not surprising then that the number of visitors and the amount of revenue and employment generated by the tourism industry increased in 2012, according to the latest figures released by Global Tourism UK.
The number of tourists who visited Lincolnshire alone increased from 17 million in 2011 to 17.4 million in 2012. And income generated from visitors in North East Lincolnshire is around £200 million, with the area attracting up to five million visitors a year.