FREE Grow Your Business Using Social Media Workshop

Event Information

Communicate more effectively to build, maintain or improve relationships especially in challenging circumstances and difficult conversations.

Funded by Lincolnshire Chamber of Commerce and Lincoln BIG's Collaboration 4 Growth (C4G) and presented by James Hopkins of DBS Internet Marketing.

Dates & times

This workshop is split into two parts, so you will be required to attend both days.

Monday 20th July 10:00am – 12:00pm

Tuesday 21st July 10:00am – 12:00pm

This two-part webinar will consider why you and your business should be using social media, and will start by making you think about what you want to achieve from social media.

It will then move on to help you draw up a social media strategy. We will firstly consider which social media platforms should you focus your efforts on, looking at Facebook, Twitter, LinkedIn and Instagram, and asking:

• What is each platform?

• Who is using them?

• How are they using them?

• Are they your ideal target audience?

We will consider the importance of reviews, look at writing content and blogs that can be used as part of your social media strategy, shortening links, and talk about what to post and when.

Finally, we will go on to look at paid social media advertising, considering for each of the four main platforms the advantages and disadvantages, who you can target, the different types of advert and how much to spend. Finally, we will consider how to measure the effectiveness of your campaigns and what tools you can use to manage social media.

About James Hopkins

James Hopkins is a Digital Consultant at DBS Internet Marketing, a 100% employee owned web design and digital marketing company based in Navenby, where he has worked since January 2011. DBS was recently named as the FSB UK Employer of the Year 2019.

Over the last nine years James has worked in a number of roles at DBS, driving traffic and enquiries to clients’ websites to grow their businesses through a range of digital marketing strategies including social media, search engine optimisation, content marketing and pay per click advertising.

Originally from Somerset, James studied at Lancaster University and worked in London and Somerset before moving to Spilsby, where he lives with his wife and young son. He has taken an active role in his local community, having previously served as both a District and Parish Councillor.

A FREE workshop funded by ERDF Collaboration 4 Growth (C4G project) in collaboration with Lincoln BIG.

This is a FREE workshop for all businesses, however priority will be given to those businesses in the eligible Collaboration 4 Growth areas of West Lindsey, City of Lincoln and North Kesteven.

Only businesses who are both operating and registered within Lincoln, North Kesteven and West Lindsey are eligible to receive up to 12 hours of business support at no cost thanks to the project funding from the European Regional Development Fund.