NB - This is an interactive masterclass where participation from delegates is expected and will be delivered using Zoom video conferencing.
If you want to outrank your competitors and get more free traffic from Google, this is the masterclass for you! From choosing the right target keywords to getting other websites to link to yours, you will learn all about search engine optimisation (SEO) and how to use the techniques on your own site.
Successful SEO is achieved by optimising for all of Google’s ranking factors and this masterclass covers the full spectrum. It explains how search engines work, the important elements of a web page for optimisation, the technical factors that affect ranking, how to write content for search engines and how to get the all-important links back to your site from others.
Session 1 – Thursday 5th November (10:00 – 11:30): Explores the workings of search engines, technical elements of a website that can affect performance, how to add extra information to pages to help search engines and how to check on performance using Google Search Console. As a result, you will understand how to structure your website and evaluate the reports in Search Console to drive further optimisation.
Session 2 – Thursday 12th November (10:00 – 11:30): Continues with a guide to keyword research and how to use that information to formulate a content plan to expand the information available on your site. It also explains the best ways to write and structure content to be understood by search engines, so that you can optimise your pages to rank for the right keywords.
Session 3 – Thursday 19th November (10:00 – 11:30): Looks at the importance of links and how to get other sites to link to yours. It also examines local search results, showing how to optimise your Google My Business listing and the other factors that determine rankings in the Google Maps search results we often see when searching for local businesses.
Session 4: After you have completed the three interactive sessions you will be entitled to a 1:1 session with the presenter who will review your activity and provide feedback bespoke to your business.
About the Presenter – Ian Lockwood
Ian Lockwood is an independent digital marketing consultant, trainer and founding director of Boom Online Marketing, a Google Premier Partner agency specialising in digital marketing and web design, delivering services to companies and organisations across the UK. Ian specialises in search engine optimisation, pay per click advertising, Google Analytics, and conversion rate optimisation.
He has worked in the web and internet industry since 1998 and founded Boom in 2010, now managing a staff of 20 digital marketers and web developers. He has delivered digital marketing workshops to well over a thousand businesses over 17 years.
Secure your place
The interactive masterclass is fully funded and places are limited so be sure to apply for yours today. When booking you are committing to attend all the sessions, including a 1:1 with the presenter. Confirmation of your place will be sent separately once your eligibility has been checked post receiving your application.
Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, no support intermediaries, public bodies or financial sector businesses.
Am I eligible?
The interactive masterclass is available to businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire).
To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file).
Please note that attendance at Business Lincolnshire events will not preclude eligibility to access grant funding.
Online Interactive Masterclass
05/11/2020 10:00 - 11:30
Business Lincolnshire Growth Hub