Futureproof your Hospitality Business: Re-think, Re-visit, Re-invest

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Covid-19 has changed the way people holiday and spend their leisure time – and businesses have had to react quickly to meet an ever-changing set of government guidelines. 

In order to be eligible for future financial support from Government grants and banks, businesses owners will have to prove the viability of their business – and this webinar will walk you through the steps needed to re-think, re-visit and re-invest in your business to tackle the challenges Covid-19 present. 

Business model innovation is crucial to having a resilient business to survive and recover from Covid-19. It's now of even greater importance as England has entered into its second national lockdown forcing widespread business closure across the hospitality sector once again.

Join Business Lincolnshire, in partnership with Visit Lincoln and Sheffield Hallam University, to discuss the significance of having a well-defined business model focusing on your customer value proposition in a post Covid-19 world. 

Do your customers want the same thing now as when you started your business? How has their behaviour changed since Covid-19? Will they have the same requirements in the next 5 or 10 years? Has your target market changed or has your customer behaviours changed? We will ask you to reflect on the value you are creating for your customers with your business. 

During the session we will: 

• Explore business model innovation focusing on the core component parts and review some case studies of successful business model innovation;

• Take a step back and ask you to consider your business - you will be presented with a series of questions to contemplate if/how/when your business model can innovate to take account of what is happening in the market now and in the future. The focus here is to help you consider how small, continuous and radical innovations can be fused into your business model; 

• Consider the next steps you can take to innovate your business model. 

What you will learn? 

• The importance of the customer value proposition; 

• An understanding of the different components which make up the business model; 

• How to review and enhance your business model; 

• Ways to increase effectiveness and efficiency of your business through business model innovation; 

• Ways to innovate your business model. 

Who should attend?  

Any entrepreneur, director, or manager who wants to place innovation at the heart of their business strategy. 

About the presenters  

Dr Alisha Ali 

Alisha is a social scientist researching in the areas of sustainable development, information and communication technologies, innovation, corporate social responsibility, destination management and hospitality management education. She has experience in research design, which led to her involvement in several contract research projects working with government offices, destination management organisations (DMOs) and international, national and local businesses. Her theoretical and applied pedagogic research has impacted course design and created new approaches for working with industry. In 2018, Alisha won the Council for Hospitality Management Education (CHME)/Smith Travel Research (StR) Share Award for Innovation in Teaching and Learning. 

Dr Philip Coombes 

Philip is a Senior Lecturer in Marketing in the business school at Sheffield Hallam University. His principal research interests lie in industrial marketing, strategic management and, in particular, the concept of business models. Phil’s research plans are to build on the foundations of his PhD to further develop his interest in understanding better the mechanisms through which business models are operationalised in B2B firms. Before joining Sheffield Hallam University, Phil spent thirty-two years in the logistics and transportation industry in a number of commercial management and other roles, the majority of which was spent in the East Yorkshire and North East Lincolnshire areas. 

Charlotte Goy, Chief Executive, Visit Lincoln 

Charlotte is the CEO of Visit Lincoln, the destination management organisation (DMO) for Lincolnshire. With 12+ years’ experience in destination marketing and management she is shaping Lincolnshire’s response and rescue to Covid-19 across the visitor economy. Working with Visit England a comprehensive programme of business support is on offer to all hospitality, leisure, and tourism businesses through the Visit Lincoln team. Consumer marketing across VisitLincoln.com and VisitLincolnshire.com has helped businesses make the most of the suppressed demand since lockdown. 

Secure your place 

This webinar is fully funded and places are limited so be sure to book yours today. 

Please note we are only able to offer up to two places per company. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, no support intermediaries, public bodies or financial sector businesses. 

Am I eligible? 

The workshop is available to businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire). 

To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file). 

Please note that attendance at Business Lincolnshire events will not preclude eligibility to access grant funding. 

This webinar is being organised in partnership with Visit Lincoln. By registering to attend you give your consent for the booking data to be shared with them.

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