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Plate Spinning Made Easy - Marketing for Success in 2021

This workshop will provide the why, what, where, when and how of the marketing planning process

Event Information


This workshop will provide a basic overview of the marketing planning process. This will include the stages of marketing planning, marketing techniques, marketing action planning with a strong focus on recovery from the Covid pandemic.

Target Audience

Any person that is looking to develop their marketing planning skills. This could be a business owner or someone that has a marketing role within an organisation. Suitable for those looking to understand the role of marketing planning as part of their business growth and coronavirus recovery plans.

Course Content

  • What is marketing planning?
  • The stages of marketing planning
  • Covid recovery
  • Marketing strategies
  • Marketing tactics
  • Action planning
  • Marketing implementation
  • Measuring the success of marketing

Learning Objectives

Develop an understanding of what marketing planning is and how it can be used as part of business growth and coronavirus recovery plans
Understand what marketing strategies and techniques are available
Expedite your Covid recovery planning
Learning how to implement marketing activity
Understand how marketing should be measured
Develop a bespoke action plan that is ready to implement
About the course deliverer;

Karen Kirby is an SME marketing expert with over 15 years in experience working with a range of industries.

With a passion for working with SME’s to demystify how all forms of marketing can be used to develop and grow a business, you can be confident that this workshop will add value to your business.

Areas of expertise including marketing planning, digital marketing, PR and social media. As a Chartered Marketer, Karen is one of 3,000 marketing experts across the globe. Fresh Marketing Solutions is an award winning marketing consultancy that has worked with hundreds of SME’s to help them embrace marketing achieve their true growth potential.

Your Event Eligibility: Our new GAIN workshops are entirely FREE to attend for eligible SMEs.

If you haven’t already completed an Expression of Interest Form (EOI) you will be contacted by your local business advisor to complete your registration to the GAIN programme either over the phone or in a 1-2-1 meeting with you at your convenience. Either way, a member of our team will then be able to confirm your event booking.

Should you have any questions then please contact E-Factor on 01472 252780

Event information:

Online Event

03/12/2020 10:00 - 12:00

Category: Workplace

Organised by:
E-Factor Business