Own the Internet - Mastering digital marketing in 2021

Event Information

Overview

Online Marketing can be a minefield. By the end of this workshop, you will know which tools are most pertinent to your business, and how to implement them – efficiently and profitably!

Target Audience

If you believe that your market is reachable online, but you are not sure which channels to use to reach them, this course is for you.

Business owners may wish to learn this skill to manage marketing themselves. Conversely, they may choose a staff member who would like to take on an additional role in digital marketing. This workshop can be delivered to any education level/job role, though basic computer literacy is helpful.

Course Content

• What are your commercial goals for the coming year?
• Who is your market? Where are they active online?
• Overview of the social media landscape – which networks are suitable, for your business and why? (Facebook, Instagram, Pinterest, Youtube, LinkedIn)
• Proactive markets – is your business findable? Vertical search engines for your industry, a basic look at search engine optimising your site and an overview of Google Ads (paying to be spots 1, 2 or 3 in Google search)
• Building brand awareness and interest online – includes;
• Social media – recruiting, posting & interaction (and how to do this so it doesn't take over your life!)
• Direct marketing (email and text)
• Building a compliant database (using your own data, that gathered using lead magnets or from social media followers)
• Keeping them informed with compelling content
• Advertising – an overview of some of the best low-budget online advertising
• How to build backlinks (finding appropriate sites to send traffic to your website)
   

Learning Objectives

Be able to discern between the huge landscape of digital marketing techniques, knowing which ones are for you and why

Adopt the skills to implement those activities yourself

About the course deliverer;

Karen Kirby is an SME marketing expert with over 15 years in experience working with a range of industries.

With a passion for working with SME’s to demystify how all forms of marketing can be used to develop and grow a business, you can be confident that this workshop will add value to your business.

Areas of expertise including marketing planning, digital marketing, PR and social media. As a Chartered Marketer, Karen is one of 3,000 marketing experts across the globe. Fresh Marketing Solutions is an award winning marketing consultancy that has worked with hundreds of SME’s to help them embrace marketing to achieve their true growth potential.

Your Event Eligibility: Our new GAIN workshops are entirely FREE to attend for eligible SMEs.

If you haven’t already completed an Expression of Interest Form (EOI) you will be contacted by your local business advisor to complete your registration to the GAIN programme either over the phone or in a 1-2-1 meeting with you at your convenience. Either way, a member of our team will then be able to confirm your event booking.

Should you have any questions then please contact E-Factor on 01472 252780