ChamberConnect: How to Write a Killer Marketing Plan Workshop

Event Information

Find out how having both a solid marketing strategy and marketing plan can generate huge returns for your business!

Organised by Lincolnshire Chamber of Commerce, funded by Collaboration 4 Growth (C4G) and presented by Emma van Nieuwenhuizen, Senior Marketing Manager at Shooting Star.

Dates & times

This workshop is split into two parts, so you will be required to attend both days.

Thursday 21st January 10:00am – 12:00pm
Friday 22nd January 10:00am – 12:00pm

Overview

This FREE workshop delivered by Shooting Star will cover the difference between a marketing strategy and a marketing plan, and the importance of having both.

We will outline the fundamentals that are required before starting a marketing plan, including conducting market and competitor research, identifying your target market, creating a buyer persona, reviewing your marketing assets and outlining your goals and objectives.

We will also explore the different platforms and tools that a business might utilise to execute its marketing plan and offer guidance on how to get started.

Learning Objectives

– What is marketing?

– Setting goals and objectives

– Marketing strategy vs marketing plan

– The marketing mix

– Research – market research and competitor research

– Your target market

– Your buyer persona

– Tools

– The baseline – what you need to get started

A FREE workshop funded by ERDF Collaboration 4 Growth (C4G project) in collaboration with Lincoln BIG.
This is a FREE workshop for all businesses, however priority will be given to those businesses in the eligible Collaboration 4 Growth areas of West Lindsey, City of Lincoln and North Kesteven.
Only businesses who are both operating and registered within Lincoln, North Kesteven and West Lindsey are eligible to receive up to 12 hours of business support at no cost thanks to the project funding from the European Regional Development Fund.