Powerful PR

Event Information

In the digital world, PR stories reach online media outlets as well as traditional print and have the potential to be shared widely on social media to reach even more people and add credibility to your brand.

You'll learn about why PR is such a powerful tool, what makes a strong news story and understand the basics of writing a press release. We'll also look at how to sell your story, the power of a good image and to increase the reach of a story both on and offline.

By the end of this 90 minute session you'll be confident to create your own news stories, pitch to the media and extend their reach.

Your presenter for this session is Rachel Goddard - a PR professional with 30 years experience. She is passionate about helping companies unlock potential business opportunities by taking a holistic approach to PR.

Rachel has worked for large corporates and hundreds of SMEs and started her own comms agency in 2002. She has run countless workshops to help businesses harness the power of PR.

Secure your place

The masterclass is fully funded and places are limited so be sure to apply for yours today. When booking you are committing to attend the session. Confirmation of your place will be sent separately once your eligibility has been checked.

Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) operating within the Visitor Economy, on the East Coast of Lincolnshire.

Am I eligible?

The masterclass is available to businesses, partnerships, and sole traders, operating in any sector supporting the Visitor Economy, on the East Coast of Lincolnshire.

To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file).

Please note that attendance at Business Lincolnshire events will not preclude eligibility to access grant fund