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Building Effective E-Commerce Systems

Learn how to create and scale up an ecommerce website with tips and techniques to grow your ecommerce function (and pitfalls to avoid!)

Event Information


NB - This is an interactive masterclass and we try to recreate an interactive classroom environment, where the sessions are live via the zoom video conferencing platform and all delegates are expected to participate in the discussions. Feedback from other delegates have stated that the interaction and shared learning experience was one of the most valuable parts of the session.


Learn how to create and scale up an ecommerce website with tips and techniques to grow your ecommerce function (and pitfalls to avoid!)

Despite ecommerce being a well-established means to achieve sales for many enterprises, many businesses still make common mistakes when building and managing ecommerce websites; often choosing the wrong systems and failing to adapt to the changing landscape. 

In this interactive masterclass, presented by Michael Rippon, Managing Director of Raindrop Digital, we will step through the planning, setup and execution required to move and adapt into online retail and start scaling your ecommerce website. It also offers a valuable refresher for organisations already in the ecommerce space, providing insights, tips, and techniques to challenge existing activities.



·       Key elements of ecommerce websites

·       Understanding the right ecommerce solution

·       Hosting & Security

·       Managing Payments

·       Scaling an ecommerce website

·       Adapting to different online challenges


This interactive masterclass will:

·       Help you understand ecommerce and transacting online.

·       Help you understand how ecommerce is not just a product to basket solution.

·       Cover options available to start and scale your ecommerce activity.


About the Presenter – Michael Rippon

Michael is widely recognised as a specialist in Conversion Rate Optimisation (CRO) and Google Analytics Services. He is the Managing Director and Co-founder of the Product and UX optimisation company, Raindrop Digital.

Michael is an experienced senior executive, both at a strategic and operational level, with a strong track record in developing, driving and managing business improvement and development across a diverse range of industry sectors and organisational types. Focused on leveraging data and transforming the strategic culture to continuously improve the omni-channel customer experience and accelerate business growth.


Secure your place

The interactive masterclass is fully funded, and places are limited so be sure to apply for yours today. Confirmation of your place will be sent separately once your eligibility has been checked post receiving your application.

Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, but support intermediaries, public bodies, or financial sector businesses are not eligible.


Am I eligible?

The workshop is available to businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire).

To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file).

Please note that attendance at Business Lincolnshire events will not preclude eligibility to access grant funding.


Sign up here

Event information:


06/05/2021 10:00 - 11:30

Category: Digital

Organised by:
Business Lincolnshire Growth Hub

Contact name:
Charlotte Knight