Powerful PR

Event Information

NB - This is an interactive masterclass and we try to recreate an interactive classroom environment, where the sessions are live via the zoom video conferencing platform and all delegates are expected to participate in the discussions. Feedback from other delegates have stated that the interaction and shared learning experience was one of the most valuable parts of the session.

Making sure your business is visible has never been more important and PR is a powerful tool in the marketing mix. 

Much more than inches in the local newspaper, in the digital world, PR stories reach online media outlets, as well as traditional print and have the potential to be shared widely on social media to reach even more people and adding credibility to your brand.

This three-part masterclass series will focus on how businesses can use the power of PR to benefit them. 

Session 1 – Tuesday 2nd November 2021 (10:00 – 11:30)

Title: PR and powerful stories

Content covered in Session 1

• What is PR?
• Why do businesses need good PR?
• What makes a good story?
• Writing a press release

Session 1 Outcomes

Delegates will understand: 

• How PR can benefit their business 
• How to identify good stories
• What journalists are looking for
• Basics of writing a press release

Homework: Identify a story and start your first press release

Session 2 – Tuesday 9th November 2021 (10:00 – 11:30)

Title: Powering up your story for success

Content covered in Session 2

• Reviewing delegate’s press releases
• Identifying and targeting your media 
• The power of a strong image

Session 2 Outcomes

Delegates will understand:

• How to write their own news stories for success
• Who is their target media
• What makes a strong PR image
• How to maximise the impact of their story

Homework: Develop your press release from feedback and identify a strong image

Session 3 – Tuesday 16th November 2021 (10:00 – 11:30)

Title: Selling your story to the media

Content covered in Session 3

• Further feedback on delegate’s updated stories
• Feedback on image ideas
• How to issue a press release
• Using on and offline media for maximum results 

Session 3 Outcomes

Delegates will understand:

• How to write a press release that gets results
• How to contact journalists and get their story published
• How to make the most of their story both online and offline 

In the first session, you/delegates will learn why PR is such a powerful tool, what makes a strong news story and will understand the basics of writing a press release. 

Between sessions one and two, they will have the opportunity to write their own press release and to send it in for review.

Session two will include feedback back on delegate’s press releases and will cover identifying and targeting your story for the media, and the power of imagery.

Between sessions two and three, delegates will have the opportunity to refine their press releases following feedback, for further review in session three.

In session three, there will be a further review of delegate’s news stories, and discussion on image ideas. The session will cover issuing a press release to media, contacting journalists and maximising impact both off and online.

By the end of the three sessions delegates will be in a position to create their own news stories, to pitch them to the media and know how to extend their reach.

About the Speaker

Rachel Goddard – Managing Director, Intandem Communications

With more than 30 years’ experience in PR and marketing, including running her own agency, Intandem Communications. Rachel has a deep understanding of PR and the results it can achieve for businesses of all sizes. With a pragmatic and down to earth approach, Rachel helps her clients to think strategically, and focus on what will achieve their best results from their PR and marketing in an increasingly digital world. 

Secure your place

The interactive masterclass is fully funded and places are limited so be sure to apply for yours today. When booking you are committing to attending all three sessions. Confirmation of your place will be sent separately once your eligibility has been checked post receiving your application. 

Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, no support intermediaries, public bodies or financial sector businesses.

Am I eligible? 

The interactive masterclass is available to businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire). 

To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file). 

Please note that attendance at Business Lincolnshire events will not preclude eligibility to access grant funding.

Sign up here