Do you know:
How well your existing website is performing on international search engines?
How to attract visitors from outside the UK to your website?
When and how to translate, localise and optimise your website for international search engines?
How to source and commission external web providers such as designers, digital marketers, translators and copy writers to take forward your international web strategy?
When and how to move your website to another platform and what to include in your brief?
How to implement effective paid and organic SEO?
Delivered by DIT’s eCommerce specialists, Susan Roe and Mark Bates along with D2N2 LEP’s International Trade Adviser, Kerry Bailey – the interactive webinar will cover:
Session One: Check your website’s health in 7 steps Planning your international website journeyQ&A / Comfort Break – 10.15 – 10.30
Session Two: Platform, Providers and Preparing your website brief Creating and adapting content for an international audience Q&A / Comfort Break – 11.15 – 11.30
Session Three: Increasing website traffic through paid and organic search Conversion Rate Optimisation (CRO) in 7 easy steps Q&A / Comfort Break – 12.15 – 12.30
Online resources to support your website internationalisation journey
Export Academy – overview
Export Live! – overview
Susan Roe is a multi-lingual international digital trade specialist who has extensive experience in consulting and coaching exporting SMEs. Leading on the digital trade activity for DIT East Midlands, Susan provides tailored advice and guidance to new, novice and experienced exporting businesses to help grow their overseas sales. Susan has designed and facilitated multiple workshops, webinars and roundtables to help overcome digital trade barriers, and also maximise opportunities when selling online overseas. Her passion for helping UK businesses stay ahead of the curve with digital trade focuses on global eCommerce, online marketplaces, website internationalisation for international trade, market validation/planning and localised marketing techniques.
Mark is a highly experienced field sales, business administration and eCommerce professional gaining that knowledge both domestically and in Europe. His passion for eCommerce has been developed whilst working with small and large companies including Sports Direct. He has carried out digital focused roles such as SEO manager, affiliate manager and digital marketing manager. Digital marketing and exporting are a passion, and Mark strives to deliver his digital trade experience to help clients increase their international eCommerce and global web presence potential to win overseas business.
Kerry is the associated Trade Adviser for the D2N2 Local Enterprise Partnership, working with small to medium sized companies to develop their international trade ambitions across Derbyshire and Nottinghamshire. Kerry returns to the Department for International Trade (DIT) after five years working in the international department for Derbyshire County Council, where she led a civic and trade delegation to Anhui Province, China (2019). Kerry is a proactive, driven and reliable individual, who always goes the extra mile for her clients to ensure they receive the support required to help grow their business.
How to register
This webinar will be delivered online via Microsoft Teams and you will receive joining instructions with a link to your session after your place is confirmed. Attendance is free but limited, and places are expected to go fast.
Important Information: NBV’s workshops are part funded by European Regional Development Fund. All participants will be required to complete programme paperwork. Only available to registered businesses residing in Derbyshire, Nottinghamshire, Greater Lincolnshire and Leicestershire.
28/09/2021 09:30 - 13:30
NBV Enterprise Solutions
0844 887 2568