Finding your Customers - Part 1

Event Information

Developing a clear and consistent marketing plan is key to attracting new customers, and ensuring existing customers’ re-visit.

Join this interactive masterclass to learn more about how to create a marketing plan for your tourism/visitor economy business that works!

Sign up here

About this event

The masterclass is available to businesses, partnerships, and sole traders, operating in any sector supporting the Visitor Economy, on the East Coast of Lincolnshire.

Look at the key elements of a marketing strategy and learn how to plan effective marketing activity for your business and the importance of using consistent messaging.

You'll be invited to participate in this interactive masterclass and share your experiences of marketing to attract new customers and ensure existing customers’ re-visit.

In part 1 of this 3 part series, you'll leave the masterclass with the tools and knowledge to develop a clear marketing plan for your business and create a consistent marketing message.

Part 2 - 11th November at 1.30pm: How digital marketing is key in getting your message out.

Part 3 - 16th November at 1.30pm: Simplifying social media.

This masterclass can be attended as a standalone session.

The key content areas covered during the sessions are:

• The key elements of a marketing strategy
• Planning effective marketing activity
• Consistent marketing messages

About the Presenter - Deborah Goodall

Presented by Deborah Goodall, who has 25 years experience of growing businesses through effective marketing - including visitor attractions and destination food halls and cafes. Deborah specialises in marketing strategy through understanding target audiences and their triggers and motivations.

Deborah is commercially astute and has experience in B2B and B2C environments and has a passion for direct marketing. She has been running masterclasses and workshops since 2009 and provides content to help businesses make the most of their marketing potential - and open their eyes to some of the ways to reach the modern consumer.

Deborah was elected to Fellow status by the Chartered Institute of Marketing in 2019 in recognition of her coaching and consultancy experience.

Secure your place

The masterclass is fully funded and places are limited so be sure to apply for yours today. When booking you are committing to attend the session. Confirmation of your place will be sent separately once your eligibility has been checked.

Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) operating within the Visitor Economy, on the East Coast of Lincolnshire.

Am I eligible?

The masterclass is available to businesses, partnerships, and sole traders, operating in any sector supporting the Visitor Economy, on the East Coast of Lincolnshire.

To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file).

Sign up here