Event Information
Making sure your website is found during internet searches: Join this interactive masterclass to learn more about how you can drive the right people to your website
About this event
The masterclass is available to businesses, partnerships, and sole traders, operating in any sector supporting the Visitor Economy, on the East Coast of Lincolnshire.
Most businesses have a website, but forget about the importance of making sure it can be found.
During the masterclass you'll learn about the importance of simple Search Engine Optimisation (SEO), using keywords and phrases, and being able to measure the traffic coming to your website. We'll also explore other ways to drive the right traffic to your website. You'll be invited to participate in this interactive masterclass and share your experiences.
You'll leave the masterclass with the knowledge to work on improving the visibility of your website.
This is part two of a four-part series, it can be attended as a standalone session.
Part 1: Having a website that works for your business
Part 3: Effective use of social media channels – Facebook & Instagram
Part 4: Effective use of social media channels – Tik Tok & Twitter
The key content areas covered during the sessions are:
- Understanding Search Engine Optimisation (SEO)
- How to use Key words to attract visitors to your website
- Measuring and capturing customer data
About the Presenter - Ian Lockwood
Ian Lockwood is an independent digital marketing consultant, trainer and founding director of Boom Online Marketing, a Google Premier Partner agency specialising in digital marketing and web design, delivering services to companies and organisations across the UK. Ian specialises in search engine optimisation, pay per click advertising, Google Analytics, and conversion rate optimisation.
He has worked in the web and internet industry since 1998 and founded Boom in 2010, now managing a staff of 20 digital marketers and web developers. He has delivered digital marketing workshops to well over a thousand businesses over 17 years.
Secure your place
The masterclass is fully funded and places are limited so be sure to apply for yours today. When booking you are committing to attend the session. Confirmation of your place will be sent separately once your eligibility has been checked.
Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) operating within the Visitor Economy, on the East Coast of Lincolnshire.
Am I eligible?
The masterclass is available to businesses, partnerships, and sole traders, operating in any sector supporting the Visitor Economy, on the East Coast of Lincolnshire.
To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file).
Event information:
Location:
Online
When:
23/11/2021
13:30 - 15:00
Category: People
Organised by:
Coastal Communities Fund
Contact name:
Hannah Swierstra