Creating the right content for Social Media is key to standing out and getting your business noticed, a very underutilised aspect of this is short form videos. Dividing your video content into smaller 15/30 second snippets provides your audience with an easy way to consume information. Short form videos are meant to be fast, fun and provide creative engaging content. As a brand or business using this medium has the potential to strengthen your online community, help you attract new types of people and see deeper engagement levels.
This four-part online workshop will help you get set up with the tools you’ll need to create your own short form videos, strategise on what to post and how to use/edit existing content you have to fit this eye-catching and engaging format.
Session 1 – Wednesday 19th January 2022 (14:00 - 15:30):
We will cover video editing/creation tools ranging from quick and cheap options to high-end expensive content creation. The content can be published to a number of social media platforms including Instagram, Snapchat, TikTok, Pinterest and YouTube. Some of the content creation tools we’ll cover include WIX, Canva and the Adobe Suite.
Session 2 – Wednesday 26th January 2022 (14:00 - 15:30):
We will analyse the notable case studies that demonstrate why short form video is so effective and highlight the different types of content. We’ll cover why it’s the future, it’s origin and short form video trends. We’ll also look at the options for creating the right content for your business.
Session 3 – Wednesday 2nd February 2022 (14:00 - 15:30):
We’ll cover what makes good video content and how to create in a 9:16 aspect ratio (portrait) instead of traditional landscape. Comparing advantages and uses of short form video vs feed posts, we’ll also look more in depth at the different types of short form video, advantages of each type and which suit certain businesses.
Session 4 – Wednesday 9th February 2022 (14:00 - 15:30):
The final session we’ll cover how to extract the core messages from your existing content, keeping consistency but allowing the content to be consumed in a short and faster fashion. If you don’t have existing content we will also cover how to shoot video content on your device, tips and tricks on how to create high quality content and to take it into the tools for editing we’ve covered previously.
About the presenter – Christian Venables
Christian has run his own business, CSV Studio Ltd, for the last five years and worked with brands such as Disney, Cartier, Gucci Beauty, Land Rover and Levi’s providing AR (augmented reality) experiences, digital content and Social Media consultancy.
Christian prides himself on clear communication upskilling and helping businesses to communicate with their audiences using the latest technology and trends.
Secure your place
This virtual workshop series is fully funded, and places are limited so be sure to apply for yours today. When booking you are committing to attend all four sessions. Confirmation of your place will be sent separately once your eligibility has been checked post receiving your application.
Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, no support intermediaries, public bodies or financial sector businesses.
Am I eligible?
The workshop is available to businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire).
To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file).
Please note that attendance at Business Lincolnshire events will not preclude eligibility to access grant funding.