You Tube for business

Event Information

INTERACTIVE MASTERCLASS

Tuesday 15th & 22nd November 2022 – YouTube for Business 

2 x 90-minute sessions – 10.00am – 11.30am 

Description 

Delivered by Liam Lally, managing director of Zaddle Marketing, this two-part workshop will focus on why businesses should consider using YouTube to reach new customers and educate existing customers. With over 2.1 billion users, YouTube has become a default social media channel for people to watch and digest longer form content. 

But many businesses approach YouTube either as just another marketing platform, or just completely ignore it in their marketing plans. 

Those that try to use YouTube usually set up a YouTube account with the sole intention of selling and miss the opportunity to understand the viewers and to educate people about their products and services. 

However, YouTube DOES have a direct to market option through their paid advertising features and we will also be exploring how this works and how much it costs. 

Our sessions will show you the importance of understand what works on YouTube (organically) and what options are available should you decide to advertise (paid) 

Session 1: You will learn the YouTube account set up components that make a great first impression to visitors and we will look at the different styles of videos that work on the platform. 

Session 2: You will learn how YouTube advertising works, and why it is currently the cheapest online marketing option to reach new customers. We’ll discuss the different audience targeting options that are available which will demonstrate the power YouTube advertising has for any size of business. 

About the Presenter – Liam Lally 

Liam is an excellent presenter with years of experience and knowledge. He delivers both theory and practical training sessions on LinkedIn, Twitter, Facebook, Google+, Pinterest and YouTube, as well as covering social media strategy and metrics for measuring success. 

His agency is a Google AdWords certified partner, offering advice, training or management of Google AdWords pay-per-click campaigns. Liam also specialises in search engine optimisation consultancy and training and is a Certified Hootsuite Professional. 

Secure your place

This interactive masterclass is available to businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire).

To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file - please notify us if you have already completed a form)/

Please note that attendance at Business Lincolnshire events will not preclude eligibility to access grant funding.

This interactive masterclass is fully funded and places are limited so be sure to apply for yours today. When booking you are committing to attend all the sessions, including a 1:1 with the presenter. Confirmation of your place will be sent separately once your eligibility has been checked post receiving your application.

Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, no support intermediaries, public bodies or financial sector businesses.

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Visit our website for more information about the Events Business Lincolnshire offers: https://www.businesslincolnshire.com/events/