Facebook for Business

Event Information

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NB - This is an interactive masterclass and we try to recreate an interactive classroom environment, where the sessions are live via the zoom video conferencing platform and all delegates are expected to participate in the discussions. Feedback from other delegates have stated that the interaction and shared learning experience was one of the most valuable parts of the session.

Delivered by Liam Lally, Managing Director of Zaddle Marketing, this three-part, creative, and interactive masterclass will focus on how to get the best from Facebook for your business. With over 2.5 billion users, Facebook shows no signs of slowing down with the average time a user spends on Facebook daily now over 30 minutes.

But many businesses approach Facebook as just another marketing platform, setting up a page with the sole intention of selling, and missing the opportunities that Facebook offers to integrate the platform into your business to enable it to help with important tasks.

Our sessions will show you the importance of making a great first impression on Facebook with your Facebook page, how to post good quality updates to your Facebook likes, as well as exploring your business page options including private messaging for customer service enquiries and building a community with a Facebook group.

Session 1 – Wednesday 8 June (14:00 - 15:30): You will learn the Facebook page components that make a great first impression to visitors and understand the different ways to post to Facebook and why measuring engagement is critical to your page success.

Session 2 – Wednesday 15 June (14:00 - 15:30): You will learn how to use Messenger for customer service (and why it is a really good idea to do so) and understand why Facebook groups continue to grow in popularity and how you could create one for your business, to attract new customers and increase existing customer loyalty and advocacy.

Session 3 – Wednesday 22 June (14:00 - 15:30): You will learn the value of creating event pages for your business on Facebook, as well as take a closer look at some of the additional features that are now available to Facebook pages including Facebook Stories.

About the Presenter – Liam Lally

Liam is an excellent presenter with years of experience and knowledge. He delivers both theory and practical training sessions on LinkedIn, Twitter, Facebook, Google+, Pinterest and YouTube, as well as covering social media strategy and metrics for measuring success.

His agency is a Google AdWords certified partner, offering advice, training or management of Google AdWords pay-per-click campaigns. Liam also specialises in search engine optimisation consultancy and training and is a Certified Hootsuite Professional.

Secure your place

The masterclass is fully funded and places are limited so be sure to apply for yours today. When booking you are committing to attend all sessions. Confirmation of your place will be sent separately once your eligibility has been checked post receiving your application.

Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, no support intermediaries, public bodies or financial sector businesses.

Am I eligible?

The workshop is available to businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire .

To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file).

Please note that attendance at Business Lincolnshire events will not preclude eligibility to access grant funding.

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