Powerful PR

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Making sure your business is visible has never been more important and PR is a powerful tool in the marketing mix. 

Much more than inches in the local newspaper, in the digital world, PR stories reach online media outlets, as well as traditional print and have the potential to be shared widely on social media to reach even more people and adding credibility to your brand.

This two-part interactive masterclass series will focus on how businesses can use the power of PR to benefit them. 

Session 1:   PR and Powerful Stories – Tuesday 21 June 2022

Content: 

·       What is PR?

·       Why do businesses need good PR?

·       What makes a good story?

·       Writing a press release

You will learn why PR is such a powerful tool, what makes a strong news story, and you will understand the basics of writing a press release.

Session 2:  Powering up your Story & Selling your Story to the Media – Tuesday 28 June 2022

Content: 

·       Reviewing delegate’s press releases

·       Identifying and targeting your media 

·       The power of a strong image

·       How to issue a press release

·       Using on and offline media for maximum results 

Will cover how to sell your news story to the media, the power of imagery and how to increase the reach of the story using on and offline media.

Presenter – Rachel Goddard

As Managing Director of Intandem Communications, Rachel is passionate about helping companies to unlock potential business opportunities and deliver their vision by taking a strategic, holistic approach to marketing, PR and communications. 

With 30 years’ experience, she has worked for large corporates and hundreds of SMEs in both B2B and B2C situations. Starting her own communications agency in 2002, she has experience in running and growing her own business and understands the challenges that face business owners, directors, and in-house teams.

Rachel runs a series of workshops to help businesses step outside their organisation, align their team and create a coherent plan which will reach and engage their target audiences. Specialising in PR, digital marketing, and communications, and can help with internal communications and culture, branding, and creating and delivering a joined up strategic marketing plan. 

She offers strategic advice, marketing planning workshops, coaching, mentoring, and training.

Secure your place

The interactive masterclass is fully funded and places are limited so be sure to apply for yours today. When booking you are committing to attending both sessions. Confirmation of your place will be sent separately once your eligibility has been checked post receiving your application.

Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, no support intermediaries, public bodies or financial sector businesses.

Am I eligible?

The interactive masterclass is available to businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire.

To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file).

Please note that attendance at Business Lincolnshire events will not preclude eligibility to access grant funding.

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