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Introduction to Google Analytics

Gain a solid understanding of how to use analytics and what you’re looking at in the reports!

Event Information

Introduction to Google Analytics - Understand Your Website Visitors

Tuesday February 7th 2023 1 x 90-minute session - 10.00am – 11.30am

IMPORTANT : Am I Eligible?

This interactive masterclass is available to businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire).

To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file - please notify us if you have already completed a form)/

Please note that attendance at Business Lincolnshire events will not preclude eligibility to access grant funding.

About the Workshop

This session is designed to explain the basics of how Google Analytics works, with simple setup instructions and a guide to the main reports and data available. This will enable you to learn how people find your website and what they do when they visit, giving you insight into how to improve the performance of your website.

Designed for beginners with no prior experience of Google Analytics, the webinar explains all the basics to leave you with a solid understanding of how to use Analytics and what you’re looking at in the reports! As a result you’ll be able to review website visitor information whenever you want and keep track of how well your digital marketing is working.

The session provides explanations of what the numbers in the reports really mean, so that you can interpret them correctly and which reports are of the most value to gaining actionable insights, so that you spend your time looking at Analytics wisely.

Presenter – Ian Lockwood 

Ian Lockwood is an independent digital marketing consultant, trainer and founding director of Boom Online Marketing, a Google Premier Partner agency specialising in digital marketing and web design, delivering services to companies and organisations across the UK. Ian specialises in search engine optimisation, pay per click advertising, Google Analytics, and conversion rate optimisation.

He has worked in the web and internet industry since 1998 and founded Boom in 2010, selling the business in 2020. He has delivered digital marketing workshops to well over a thousand businesses over 20 years.

Secure your place

This interactive masterclass is fully funded and places are limited so be sure to apply for yours today. When booking you are committing to attend all the sessions, including a 1:1 with the presenter. Confirmation of your place will be sent separately once your eligibility has been checked post receiving your application.

Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, no support intermediaries, public bodies or financial sector businesses.

Visit our website for more information about the Events Business Lincolnshire offers:

Sign-up Here

Event information:


07/02/2023 10:00 - 11:30

Category: Digital

Organised by:
Business Lincolnshire Growth Hub

Contact name:
Debbie Firmstone

07500 956614