China continues to be the world’s largest consumer market for food and beverage (F&B) products, surpassing the United States in 2011. This makes the Chinese market increasingly appealing for foreign brands, especially as Chinese consumer behaviour shifts and they develop taste for new foodstuffs, desire for premium quality products and appreciation for the natural and organic.
On a one-to-one basis, our Food and Drink sector lead will discuss matters ranging from the market potential for your products or services, to how to establish a presence in the market, as well as the support and services available to help you develop your business in China in a cost effective way.
Please note: the format will be individual, confidential meetings lasting 60 minutes, and appointments can be made from 11.00am onwards.
Antoaneta Becker, Director – Food and Drink, China-Britain Business Council
Antoaneta Becker is the China-Britain Business Council’s food and drink sector lead. She joined CBBC after more than 20 years of living and working experience in China. Fluent in Mandarin, she has worked for a range of international publications, including the Economist Intelligence Unit, the research arm of the Economist, reporting on China’s macroeconomic trends, doing field work in different regions and researching specific industries and companies.
As a China Business Adviser and food and drink specialist for CBBC, Antoaneta has worked with hundreds of UK companies over the last five years, supporting their initial interest and entry in the Chinese market as well as further business expansion there. She has an excellent grasp of the challenges companies face when approaching the market for the first time and through long-term.
China experience a unique knowledge of the potential pitfalls and obstacles to be overcome during the market entry too.
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Portland House, Bressenden Place, London
07/03/2019 11:00 - 17:00
China-Britain Business Council