Attracting Website Visitors - Better Results with SEO - Digital Programme

Event Information

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Search engine optimisation (SEO) is all about providing search engines (primarily Google) with the signals required to rank your website high in search results for terms your potential customers use. This involves ensuring your website has the technical features required to be “search engine friendly”, understanding what the keywords are that people use to search for your type of business, writing web page content optimised for those keywords and then getting other websites to link back to yours.

Whether you intend to undertake SEO yourself or employ an agency to help, this workshop is perfect to help you understand SEO best practices (and the SEO to avoid!)

NB – This is not a practical workshop and delegates are not required to bring a laptop computer.

Outcomes

Delegates who attend this workshop will gain an understanding of technical SEO, keyword research, on-page optimisation and link acquisition. This will include information on web development tasks to improve SEO performance and practical guidance on keyword research that informs content planning, the important parts of a web page for SEO, how to write for search engines and how to use content to get other sites to link to yours.

Content

- Technical SEO including page load speed and avoiding crawl errors

- Keyword research and selection

- On-page optimisation elements

- Copywriting for search engines

- Adding content to your website to get more organic traffic

- Understanding the importance of links for SEO

- How to get other websites to link to yours

Workshop Presenter – Ian Lockwood

Workshop

Full days refreshments & lunch provided

09.00 registration

09.30 start

16.30 finish

Am I eligible?

These workshops are available for businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire).

As this is a business support focused programme, rather than a skills programme, all workshop/masterclass places are limited to one delegate from each business to ensure we can support as many businesses as possible at each workshop. 

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