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This workshop, delivered by the Department for International Trade’s (DIT) dedicated Export Marketing Research Adviser in the East Midlands, Gary Blackburn, will provide an excellent introduction to researching overseas markets, including how to identify the most appropriate territories via market selection and advice on how to conduct desk based and face to face research.
Practical takeaways from the session will include:
- Understanding the key criteria for selecting and prioritising overseas markets
- Ability to plan, undertake or commission, and report on a market research project
- Making effective use of the internet and other sources of desk research
- Ability to plan and undertake market research visits to your target export markets
- Using market research to gain an in-depth understanding of potential customers and partners
Gary has over 20 years’ experience in the research industry in both the private and public
sectors. He has conducted research in the UK and in overseas territories, including Singapore, Germany and Denmark. Gary’s main responsibilities are to provide research advice to exporters looking to identify target markets and undertake secondary and primary research prior to market entry.
Join us to receive all the information you need to make the right decisions on where to target your overseas strategy.
Secure your place
Attendance is free of charge and places are limited so be sure to book yours today.
Please note we are only able to offer up to 2 places per company. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Lincolnshire. Apologies, no support intermediaries or public bodies.
Am I eligible?
These workshops are available for businesses, partnerships, sole traders, and registered charities, with a trading address located within Lincolnshire.
To access these workshops, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file).
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Boston Enterprise Centre, Boston
30/01/2020 09:45 - 12:30