Event Information
This course will run on:
- September 17th - 9am - 1pm
- October 8th - 9am - 1pm
- October 29th - 9am - 1pm
- November 12th - 11am - 1pm
It is mandatory that all sessions are attended to complete the course.
September 17th - Understanding Retail Operations
Understanding Customer Service in the Retail Sector
This will cover:
- Features of excellent customer service
- Effects of excellent customer service
- Features of unsatisfactory customer service
- Collecting customer feedback and how it's used
- Standards, procedures and policies difference and examples
- Main customer complaints and problems
- Key stages for resolving complaints to customer satisfaction
Understanding the Selling Process
This will cover:
- Five step selling model
- Open and closed questions
- Probing questions in selling process
- Questions to identify sales opportunities
- Product knowledge
- Matching customer needs to products
- Buying signals
- Closing a sale
- Understanding the handling of customer payments in a retail business
- Methods of payment
- Cashiers key responsibilities
- Common problems
- Additional services and sales
- Promote additional sales
- Age restrictions
October 8th - Customer Service
Understand employer organisations
This will cover:
- Differences between private, public and voluntary sectors
- Functions of different structures
- Features of legal structure of organisations
- Internal and external influences
- SWOT and PESTLE models
- Change in business environment
Understand how to develop customer relationships
This will cover:
- Importance of developing customer relationships
- Customer expectation over time
- Value of loyalty and retention
- Customer feedback
- Limits of authority
- Customer relationship management systems (CRM)
- Regular communication
- How customers form expectations of customer service, legislation, policies and procedures can limit service offer
- Recognise value added opportunities
- Sources of information to improve customer service
- Constraints of improving customer service
- Limits of authority for improving service offer
October 29th - Employability
Setting Yourself Targets
This will cover:
- Management use of targets
- Informal targets
- Formal targets
- Personal targets
- Self-assessment
Using Social Media in the Workplace
This will cover:
- Purpose
- Different Platforms
- Monitoring
- Measuring success of activity
- Safety and security risks
- Legal aspects
- Policies
- Navigation
- Search tools
- Networking
- Publishing Content
November 12th - Graduation
There will be a small Graduation ceremony and the giving out of certificates to celebrate the completion of the course.
Please click HERE for more information and to book your place today!
Event information:
Location:
Fairfield Enterprise Centre, Lincoln Way, Louth
LN11 0LS
When:
17/09/2019
- 12/11/2019
09:00 - 13:00
Category: People
Organised by:
Lincoln College
01522 876000
onlinelearning@lincolncollege.ac.uk
https://www.eventbrite.co.uk/e/principles-of-retail-tickets-67989433225?aff=ebdssbdestsearch