#GoDigital19 Conference

Event Information

Business Lincolnshire is pleased to announce the return of their annual #GoDigital Conference on 21 November 2019 at the Doubletree by Hilton in Lincoln.

The theme for this year’s half day, fully funded event is ‘Digital Tools and Tricks for Transformation’, with the focus very much on practical content that you can take away and instantly put to use. A blend of keynote speeches, case studies, panel discussions and workshop sessions awaits you, delivered by engaging and talented experts in the digital field.

Google European masterclass trainer and founder of the Digital Boost Academy, Simon McCaskill, will be our host and keynote speaker challenging you to improve your decision making to future proof your business and to disrupt yourself in the pursuit of success. He will reset the way you think, provide an insight into key future technologies you need to be aware of and enable you to start making better choices which will lead to your future success.

We will also hear from Lincolnshire based Waldeck Consulting on the journey they’ve encountered over the past few years to turn the business from a traditional engineering consultancy into a ‘technology enabled’ one.

There will be the opportunity to attend three interactive workshop sessions during the morning, with nine topics to select from, as follows (workshop overviews are provided below):

- Micro-moments and their importance to the digital environment

- Designing I4.0 solutions for your business

- Tactics for selling online

- How to fail fast

- How to compete with the big players

- DIY digital plan in 10 minutes

- Free (and low cost) digital tools to help you work smarter

- Leveraging user experience to drive business growth

A new addition to the line-up will be our ‘Ask an Expert’ zone, providing you with an opportunity to tap into the knowledge of our enthusiastic experts by asking them your burning questions. We have 17 experts confirmed and ready to share their expertise in:

#GoDigital19 promises something for everyone whether you’re technically advanced or just dipping your toe into digital waters. Book your place today!

Agenda

08:30     Registration, Refreshments and ‘Ask an Expert’ Zone

09:00     Welcome and Introduction, including Live Polling

09:10     Digital Transformation: Building for the Future

09:25     Panel Discussion: Can a Business Survive Without Being Online?

10:05     Workshop Session One

10:40     Workshop Session Two

11:10     Refreshment Break and ‘Ask an Expert’ Zone

11:45     Workshop Session Three

12:20     Keynote Speech: Innovate

12:50     Q&A Session and Live Polling

13:05     Closing Remarks

13:15     Networking Lunch and ‘Ask an Expert’ Zone

14:00     Close

Workshop Overviews

Micro-moments and their importance to the digital environment

Presenters: James Heywood, Creative Marketing Manager and Zoe King, Director & Senior Web Developer, Epix Media

Micro-moments occur when people instinctively turn to their mobile devices to explore, discover, research and buy. Think of all those times when you whip out your phone to “Google” something, be it checking prices or asking a question. Those are micro-moments. And in these moments, consumers’ expectations are higher than ever. We’ve all been trained to expect brands to immediately deliver exactly what we are looking for, when we are looking.

In this talk, you’ll learn how to identify and anticipate your consumers’ micro-moments and discover how to utilise them to create seamless online customer experiences.

Designing I4.0 solutions for your business

Presenter: Eliseo Vilalta-Perdomo, Associate Professor and Programme Leader, Department of Strategy and Enterprise, University of Lincoln

This hands-on workshop shows how to conceive digital solutions that link your goods and/or services with potential markets. We will explore how to transform your current dream into a ‘digital project’. Clear project descriptions are the first step to make our business ideas accessible to potential customers, funders, software developers and technologists.

Tactics for selling online

Presenter: Richard Hill, CEO & Founder, SEO Traffic Lab & eComOne

Building a website and going live to the world can be quite straight forward with all the different website platforms that are now available to business owners. However … making that store/site generate consistent leads or deliver regular sales is a whole other factor!

In this talk, Richard will share the tactics his clients and agencies use to increase conversions on any website and increase visibility in the Google index almost overnight. The workshop will be fast-paced as Richard runs through many simple strategies to increase leads and sales on any website.

How to fail fast

Presenter: Peter Watson, Managing Director, Distract

It’s often said that in business, you need to be leaders and not followers. In this fast-paced session, Peter will discuss how the best Entrepreneurs and Marketers move fast, push boundaries, all in the pursuit of the next innovation within the marketing world. Today, businesses need to be not only on the cutting edge of innovation but the bleeding edge. 

In this talk, Peter will discuss how he develops his creative ideas and predicts the next big trends. Peter will look at data, innovation, being creative and will make sure that you leave armed with innovative ideas. 

How to compete with the big players

Presenter: Kelly Hunstone, Chief Executive, Social Change UK

Big companies have marketing budgets that small businesses can only dream of. In the online world they are spending millions on search and social. How can smaller businesses and brands compete?

If you happen to be one of the smaller businesses struggling to compete in an online world with competitors who appear higher up in the search rankings, or have lots more money to spend on advertising then this talk is for you. Kelly will give you three strategies to help you compete with the big players – and win.

DIY digital plan in 10 minutes

Presenter: Samuel Clarke, Digital Marketer, Shooting Star

Not sure where to start with devising a digital plan for your business? Join this talk and Samuel will provide you with a step by step guide in just 10 minutes, covering:

- Where to start? How to develop goals first and then select the right tools for your audience and category.

- Tools and what they do? How different tools achieve different outcomes (SEO, digital advertising, google ads, short term and long term) and when to use them.

- Measuring what matters? Ignoring the tidal wave of data available and focusing on what really counts.

Free (and low cost) digital tools to help you work smarter

Presenter: Daniel Westlake, Managing Director, Cursor

Daniel Westlake is Managing Director of Cursor, a design and technology company based at the Boole Technology Centre, Lincoln. Cursor helps businesses to use digital technology to change the way they work, improving processes, communication, sales and ultimately profits.

In this talk, Daniel will share some of his toolbox of free (and low cost) digital tools that will help you and your business to work harder, better, faster and smarter.

Leveraging user experience to drive business growth

Presenters: Richard Mawer, Chief Executive Officer and Rachel Howlett, Operations Manager, Digital Media Edge

Delivering a seamless customer experience in an increasingly connected world is no easy feat. Join this talk to gain an insight into how to make every digital touch point a unique and positive experience for visitors. Richard and Rachel will cover:

- Why the sales funnel is dead? Keeping the user at the heart of everything with the Flywheel business model.

- The importance of understanding your buyers’ journey.

- Answering buyers’ questions, fears and concerns.

- Tips to drive lead generation, customer acquisition, client engagement and competitive edge.

Plus, takeaway an audit checklist on how to review your digital presence to ensure it is user friendly.

Secure your Place

Attendance is free of charge and places are limited so be sure to book yours today.

Please note we are only able to offer up to 2 places per company. To qualify for this funded support, your organisation must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, no support intermediaries or public bodies.

Am I eligible?

The conference is available for businesses, partnerships, sole traders and registered charities, with a trading address located within Greater Lincolnshire.

To access the event, you must complete an SME enrolment form in order to check your business’ eligibility against the funding criteria. The form will be sent to you on completion of an Eventbrite booking – if one has not already been completed and on file.

Car Parking Information

Pay and display car parking is available at Lucy Tower Street car park