The importance of localisation and standing out in search

Learn how to ensure your website and social media content are appropriate for your target market and how to get your website visible when international customers use a search engine.

Event Information

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Opportunities for international online sales and conversions are huge, and still growing strongly. With a great digital presence, you can access new markets and gain new customers 24 hours a day, often at low cost. SEO (Search Engine Optimisation) is essential to any website and we will look at the fundamentals and advise on how to make your website rank better in search engines as well as how to localise your content.


1. Content Localisation

2. SEO – how to rank better in Google

3. Schema data – what is this and how do to use it 

4. Online research tools


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Event information:


28/05/2020 10:00 - 11:00

Category: Digital

Organised by:
Department for International Trade