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Case Study

Wallbreaker’s Breakthrough

How the Scale Up Programme Ignited Growth and Productivity

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Wallbreaker, a creative video agency based in Lincolnshire, was at a pivotal point in its business journey. Despite being an established company with 11 years of experience, they had struggled to break past a turnover of £500k. With a small team of five, the agency had experienced many ups and downs, and Ash Wilks, Director of Business Development, was feeling the pressure to either scale up or face the risk of stagnation.

The challenge lay in leadership and communication. Without formal leadership training, Ash's skills had evolved naturally over time but lacked the confidence and structure needed to propel the business forward. As Wallbreaker looked to grow, it became clear that improving internal communication and leadership abilities were key to the company's future success. Ash knew that addressing these issues would be crucial in shaping Wallbreaker’s next phase of growth.

Seeking Support using Business Lincolnshire’s Expertise

Ash had known Toni Coupland, a fully-funded business adviser from Business Lincolnshire, for several years and had regularly turned to her for advice. Over time, Toni had directed Wallbreaker to valuable services, including external grants, which have helped them update their website and purchase new equipment. So, when Toni suggested the Scale Up Programme, Ash saw it as the perfect opportunity to focus on improving his communication and leadership skills. Toni recognised the potential in Wallbreaker and understood that the Scale Up Programme would provide Ash with the structure and guidance necessary to turn his ideas into actionable plans, enabling the business to scale effectively.

New Tools and Confidence

Initially hesitant about stepping away from day-to-day operations, Ash quickly realised the impact the Scale Up Programme could have on his business. What began as reluctance turned into a breakthrough. One of the most impactful strategies he learned was to structure his day into 90-minute blocks. This simple yet effective change has significantly boosted his productivity, allowing him to stay focused and achieve more in less time.

A key resource recommended during the programme was the book The Miracle Morning, which Ash now incorporates into his daily routine. This structured approach not only sets a positive tone for the day but also helps him remain resilient when faced with challenges. By starting each morning working on the business rather than just in it, Ash has seen immediate and substantial improvements in both his efficiency and overall mindset.

In addition, Wallbreaker has adopted DISC profiling to strengthen communication and accountability within the team. Although still in the early stages of rolling it out across the business, the initiative is already creating a more cohesive and transparent work environment, with noticeable improvements in team dynamics and collaboration.

A Clear Path Forward

Although Wallbreaker’s participation in the Scale Up Programme is still recent, it’s already having a noticeable effect. Ash has adopted a more structured approach to his workday, including setting designated times for checking emails, which has significantly improved his productivity. When challenges arise, he now approaches them with a more positive mindset, finding it easier to move past obstacles.

The programme has also introduced changes to systems and processes within the business, which are set to evolve further after a development day with Ash’s business partner. While the full impact on productivity, communication, and revenue is yet to be seen, the programme has already boosted morale and provided Ash with a clear sense of direction. With continued coaching, Wallbreaker is set to build on these early gains and drive growth in the months ahead.

Advice for Other Businesses

Ash has one clear message for other businesses considering Business Lincolnshire’s support: "In Lincolnshire, we’re lucky to have access to such in-depth training and grants. Even if you think you know it all, keep an open mind. There’s always something new to learn, and it’s rare to come away from training feeling so motivated."

Wallbreaker’s journey with Business Lincolnshire is a testament to the power of the right support at the right time. With new skills, confidence, and systems in place, the future is looking brighter than ever for this creative agency.