Doing more online doesn’t have to take long, need expertise or cost money – and it can save small businesses time and money. Some things that businesses can do include:
Build a website - A website is a company’s address on the Internet, where customers expect and want to find them – indeed, 75% of customers we surveyed said that it is important for small companies and sole traders to have a website. Contrary to popular belief, building a website does not require IT expertise, coding skills or a big budget. Small businesses and sole traders looking to build a website can find out how to do it at www.greatbusiness.gov.uk/domoreonline.
Engaging through social media - Social media is a valuable means of finding customers online. More and more, customers are expecting to see small businesses using social media. 27% of customers said that having a Facebook page is important, while 20% thought that a Twitter feed was a key asset for a small business. The largest social media networks, like Facebook, Twitter, LinkedIn and Google+, are all free and public, and represent a huge opportunity for businesses when it comes to having conversations with customers and promoting their goods and services. Businesses can find practical support to start conversations through the most popular forms of social media at www.greatbusiness.gov.uk/domoreonline.
Being efficient with online finance - It is now easier than ever to make and receive payments and to look after company finances using the Internet. Not only does this help businesses provide great service to customers (54% of whom say they want to be able to pay companies online), but it can clear away paperwork, and give small business owners more time. Small businesses can find advice on how they can make the most of online finances, including how to make sure their business is online safely and securely, by visiting www.greatbusiness.gov.uk/domoreonline.
Marketing online - There are many ways to promote business and services on the web. Whether it is through Facebook, Google or banner ads, or even through an online newsletter, there are many quick and cost-effective ways businesses can get their message out to their customers. Small businesses can find tips and guides to get started on everything from Google AdWords to creating and promoting events, by visiting www.greatbusiness.gov.uk/domoreonline.