Looking after your Customer

Customer care is a crucial element of business success. Every time you have contact with your customers you have an opportunity to improve your reputation with them and increase the likelihood of further sales. From your telephone manner to the efficiency of your order-fulfilment systems, almost every aspect of your business affects the way your customers view your business.

Customer care involves putting systems in place to maximise your customers' satisfaction with your business. It should be a prime consideration for every business - your sales and profitability depends on keeping your customers happy.

A huge range of factors can contribute to customer satisfaction, but your customers - both consumers and other businesses - are likely to take into account:

how well your product or service matches customer needs

the value for money you offer

your efficiency and reliability in fulfilling orders

the professionalism, friendliness and expertise of your employees

how well you keep your customers informed

the after-sales service you provide

Training courses may be useful for ensuring the highest possible levels of customer care.

Find out about measuring customer satisfaction on the Business Link site.