Advertising is an important component of your marketing strategy. The aim is to promote your business and communicate the information you want to send to your intended audience, usually with the aim of increasing sales or making your audience aware of your products or services.
Advertising can be anything from your shop sign or a website, to an advertisement in a trade magazine or a 30-second radio slot.
Advertising can provide:
Advertising locally can benefit any business, especially small businesses and sole traders. Local advertising could include:
Leaflet drops, supermarket boards, postcards in shop windows, advertising space rented at railway stations, bus stops or on buses, roundabout islands, leisure centres or doctors' surgeries, local organisations' newsletters, fete programmes and parish magazines or local and regional newspapers, magazines and directories.
Links to local radio stations and newspapers can be found on the Media page under Contacts.