Paid For Digital Advertising

06/03/2018 - 9am - 4.30pm - FREE

About the Event

This workshop provides details on how online advertising such as Google AdWords and Facebook Ads works, how to set up and manage campaigns to deliver the best return on investment and how to ensure you are measuring performance correctly. If you are contemplating using digital advertising, or have tried it before but didn’t get the performance you hoped for, this workshop is ideal.

NB – This is not a practical workshop and delegates are not required to bring a laptop computer.


The workshop explains the mechanisms and principles behind pay per click advertising systems and how you can utilise these for your business. Delegates will understand the range of options and platforms available and how to choose the right ones for them. They will also gain the practical knowledge to structure campaigns properly, review their data to optimise performance and measure their return on investment.


  • How pay per click advertising platforms work
  • Google AdWords, Bing Ads, Facebook Ads, Twitter Ads
  • Different types of ads & when to use them
  • Structuring campaigns correctly
  • Choosing keywords & other targeting criteria
  • Remarketing & display advertising
  • Setting up measurement & reporting
  • Reviewing, managing & optimising campaigns

Workshop Presenter – Ian Lockwood


  • Full days refreshments & lunch provided
  • 09.00 registration
  • 09.30 start
  • 16.30 finish

Am I eligible?

These workshops are available for businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire).

To access these workshops, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file).

As this is a business support focused programme, rather than a skills programme, all workshop/masterclass places are limited to one delegate from each business to ensure we can support as many businesses as possible at each workshop.

Through Eventbrite you are requesting to book a place on a workshop/masterclass and this delegate place will be confirmed via email once the SME Form and eligibility have been checked.

As this is a fully funded business support programme it is delivered free of charge so its success is measured based on the number of businesses that are supported and the hours of support. The eligibility dictates a minimum threshold; therefore, each SME must commit to attend a minimum of two workshops/masterclasses to comply with the funding criteria.

If you would like to book a place, please click here.


Mercury House , Willoughton Drive, Foxby Lane Business Park , Gainsborough , DN21 1DY