Facebook for Business - Masterclass

20/03/2018 - 9am - 4.30pm - FREE

About the Event

This practical masterclass will give an in-depth explanation of the detailed workings of the Facebook social media platform. d overview of everything digital and is ideal for the business or sole-trader that is new to using and adopting digital applications as part of their business activities.

NB – This is a practical masterclasses and delegates are required to bring a laptop computer

NB – PLEASE NOTE a tablet or Smart Phone does offer the full operational functions.

NB – You must already have an existing Facebook account set up and operational and it is an advantage that delegates already have some function knowledge.


In depth operational knowledge of the Facebook functionality, the different types of Facebook profiles and how to maximise profile and post reach.


  • Difference between a profile, page, event & group
  • How to effectively set up & use your Facebook page for your business
  • How to effectively set up & use an event page
  • How to effectively set up & use a group for your Facebook page
  • Cover photo ideas
  • Cover video ideas
  • How to use Facebook video for your page
  • How to use Facebook live video for your page
  • How to advertise on Facebook
  • How to get the Facebook pixel for your website (and why this is a must do action point)

Workshop Presenter – Liam Lally


  • Full days refreshments & lunch provided
  • 09.00 registration
  • 09.30 start
  • 16.30 finish

Am I eligible?

These workshops are available for businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire).

To access these workshops, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file).

As this is a business support focused programme, rather than a skills programme, all workshop/masterclass places are limited to one delegate from each business to ensure we can support as many businesses as possible at each workshop.

Through Eventbrite you are requesting to book a place on a workshop/masterclass and this delegate place will be confirmed via email once the SME Form and eligibility have been checked.

As this is a fully funded business support programme it is delivered free of charge so its success is measured based on the number of businesses that are supported and the hours of support. The eligibility dictates a minimum threshold; therefore, each SME must commit to attend a minimum of two workshops/masterclasses to comply with the funding criteria.

If you would like to book a place, please click here.


Boole Technology Centre , Beevor Street , Lincoln , LN6 7DJ