International Expansion of the Recovery Coach Academy

History

The inception of this business stemmed from personal experiences within the family of grappling with substance use disorder and domestic violence. Faced with a lack of recovery coaching support in the UK, Naetha, the Owner/Founder and Director of the Recovery Coach Academy started a mission to fill this gap. Inspired by the transformative impact of recovery coaching experienced first-hand in the USA, the business was born out of a desire to provide similar support to others in need in the UK. Naetha, along with her daughter, Calliese Conner, combine lived experience and their professional experience as Recovery Coach Professionals and Facilitators of accredited training, to create a unique learning environment that is inclusive to all.

Navigating International Waters

gating International WatersLaunched in 2019 amidst the Covid-19 pandemic, the business found itself adopting an online model for service delivery. As the virtual landscape unfolded, what began as a necessity soon evolved into unforeseen international opportunities. The pivot to online services inadvertently opened doors to global markets, allowing the business to establish connections in over 20 countries. This unexpected journey paved the way for international training sessions and speaking engagements, marking a serendipitous expansion into international markets.

While the business initially aimed to focus on local communities, international expansion brought unforeseen opportunities. Collaborative and receptive international markets provided fertile ground for growth. The willingness to build relationships before pursuing business interests was a refreshing change compared to the challenges faced domestically.

"At The Recovery Academy, we don't just offer services—we foster enduring connections. Our community spans years, with members from our very first course still engaged and thriving. More than just coaches, we're companions and confidants, believing in the power of human connection to uplift and transform lives.

We rise by lifting others, recognising that genuine support is pivotal to recovery. From individuals to businesses, we’re united in our mission to help others heal. By working together, we create a framework of compassion that transcends boundaries, proving that kindness is the ultimate catalyst for recovery.”  Naetha Uren, Director of The Recovery Academy

Support from Business Lincolnshire/Peer2Peer Networks

The fully funded support received from Business Lincolnshire and Peer2Peer Networks played a key role in achieving the business's goals. Peer2Peer Networks facilitated valuable connections and opportunities for growth, including participation in conferences that provided key opportunities. Business Lincolnshire's Growth Hub provided fully funded coaching and financial assistance, enabling the business to navigate challenges and sustain its expansion efforts, and facilitated a key collaboration with The University of Lincoln who will be publishing the findings of its research on Recovery Coaching this year, which has been conducted in collaboration with Naetha and The Recovery Academy.