Oink's Journey to Becoming a Global Snack Sensation

Despite minimal active marketing efforts, Oink gained traction organically, leveraging word-of-mouth referrals and strategic placements in prestigious outlets like John Lewis. The business thrived online, with their website serving as the primary platform for sales and customer engagement. While maintaining strong ties with local suppliers for packaging and printing needs, they ventured into international sourcing, particularly from China, to secure competitive materials for their products.

Expanding into International Markets

Oink's expansion into international markets stemmed from both necessity and opportunity. The decision to import packaging materials from China was driven by a lack of competitive options domestically. This initial venture into international trade paved the way for further exploration, particularly as inquiries from expat communities worldwide highlighted unmet demand for traditional pork snacks.

Recognising the potential for global growth, Oink embraced e-commerce and partnered with distribution networks to facilitate overseas sales. Collaborating with experts and utilising platforms like Amazon enabled them to navigate logistical challenges and reach customers across continents. The business's adaptability and willingness to explore new markets positioned them for sustained international success.

“Expanding into international markets not only diversified Oink's customer base but also enhanced its resilience against regional economic fluctuations. Strategic partnerships with distributors and insights from Peer Networks facilitated smoother operations and informed decision-making.”

Mike Holman, Founder of the Oink Company.

Additionally, international expansion bolstered Oink's brand reputation and opened avenues for product innovation and collaboration, such as their partnership with a renowned chef to develop exclusive recipes that include their product.

How Has Business Lincolnshire Helped?

Business Lincolnshire provided invaluable support through networking opportunities, peer-to-peer knowledge sharing, and access to resources. Engaging with fellow entrepreneurs offered fresh perspectives and solutions to common challenges, enabling Oink to streamline processes and explore new avenues for growth. Moreover, guidance from local initiatives helped the business to make informed choices, develop community connections, and contribute to the regional economy.