Amber Care

How have Business Lincolnshire helped?

Before accessing support from Business Lincolnshire, Amber Care was in the early development stage. Jack was finishing his University degree studying business and management and Bronia was working full time in the NHS. They started scoping the idea for the business and found support from other like-minded people and family members doing similar work in social care. The words of encouragement helped Jack and Bronia to move forward with the project that became Amber Care. Bronia attended a local 4-day business training workshop where she met David Hawkins, a Business Lincolnshire Growth Hub adviser, who introduced her to the Business Lincolnshire Growth Lincolnshire Programme and what it has to offer businesses in Lincolnshire. Support provided by Business Lincolnshire included breaking down the business plan into sections, as Bronia and Jack had very little practical experience in business management. Business Lincolnshire helped create a business plan, targets, back up plans and strategies. David offered moral support and put Bronia in touch with other advisers who could offer expert advice in specialist areas. The support gave Bronia and Jack the confidence in business management but more crucially helped them to identify their USP (Unique Selling Point) which has helped them focus their efforts and continue to grow their business.