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The opportunity to get a product in front of a top retail buyer can transform the fortunes of a small business.
In a partnership between John Lewis and StartUpBritain, the PitchUp initiative does just that. It helps small British-based companies - such as Julia Hunter's Oily Rag fabrics - get onto the store’s shelves. And it introduces John Lewis to many innovative new companies and ideas.
And it allows us to make a really nice film in a John Lewis department store. It's just one of a set of fascinating stories about big helping small (see the next story).
When big helps small,...
The pub has always been the place for talking about great business ideas with your mates. Few of those conversations ever actually lead to the start of a real venture.
But with the help of Gripple and its Incub, Paul Smith and Dave Bostock, two self-employed tradesmen in the building industry, have turned their idea - yes, hatched over a pint - into a real business with an actual product that is just about to be launched.
This is a great story of a Sheffield manufacturer that's committed to helping entrepreneurs turn their ideas into reality.
Make your business faster. Now.
There can’t be...
One of the three pillars of cloud computing is Software as a Service, or SaaS (the others are Infrastructure as a Services, LaaS; and Platform as a Service, PaaS). SaaS is one of the easiest to understand elements of cloud, and perhaps the most instantly useful.
A lot of people worry that if they start interacting online, they will run into trouble. Perhaps this isn’t surprising when you consider all the media coverage of people getting things wrong on social media.
The terms brand and branding are some of the most over-used words in the world of marketing. They are also two of the least understood concepts.
All businesses, no matter how large or small, depend on their reputation for survival and success.
When developing any successful PR campaign it is important to establish a strong, well thought out media relations strategy, but with the emergence of new services such as SEO (Search Engine Optimisation) and social media management, PR agencies have had to evolve in order to stay ahead of the game and offer a fully integrated service to their clients.
Ask yourself this: if you were choosing an accountant, would you pick someone for their credentials, or simply on the fact that you were told they could do the job?
The UK has slipped back into recession and no doubt many organisations are now looking at their budgets, deciding where to cut back. Marketing spend is often the first to be sacrificed but now is a time for consistency or even an increase.