Marketing Overhaul – Design and deliver a marketing plan to grow your business

Event Information

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NB - This is an interactive masterclass where participation from delegates is expected and will be delivered using Zoom video conferencing. 

Join this interactive three-part masterclass if you want to overhaul your current marketing plan and create a new plan that aligns with a changing society in a pandemic and post-pandemic world. 

The masterclass will explore the strategies, ideas, and channels to keep your customers loyal, help you find new customers to help you not only survive – but thrive as we move forward into 2021. 

This is great for business owners or marketing leads within businesses who:

- Want to take a fresh look at how they market and devise a new plan for the next 12 months;

- Understand the principles of great marketing and explore different tools and techniques that they can put to work in their business right away;

- Explore digital marketing as part of the marketing mix. 

Session 1 - Tuesday 8th September (10:00 - 11:30): We will cover marketing basics – getting started, understanding your audience, understanding your why, finding customers and turning them into fans and introducing the marketing trifecca. 

Session 2 - Tuesday 15th September (10:00 - 11:30): We look at the three key areas of a media strategy – earned, owned and paid for marketing. 

Session 3 - Tuesday 22nd September (10:00 - 11:30): We will continue with the marketing trifecca, covering how to measure success. We will also cover topics and issues that the delegates have identified in implementing the marketing trifecta after masterclass 2. 

We will do some live screen sharing and delegates will be encouraged to share their screens and the group will problem solve and work with each other to find solutions or come up with ideas. 

Session 4:  After you have completed the three interactive sessions you will be entitled to a 1:1 session with the presenter who will review your plan and provide feedback bespoke to your business. 

About the Presenter – Kelly Hunstone

Award winning social marketer, communicator and researcher with significant experience working at a senior/ board level delivering social research programmes and creative and effective marketing strategies for household brands, government departments and public sector clients.

Chief Executive at Social Change UK - a social research and marketing agency working across the UK and in Europe, specialising in behaviour change campaigns, purpose, sustainable marketing and communications, corporate social responsibility (CSR) and social business aims. Proud DRUM award winner in 2019 and shortlisted for a second award in 2020. 

Secure your place

The masterclass is fully funded and places are limited so be sure to apply for yours today. When booking you are committing to attend all the sessions, including a 1:1 with the presenter. Confirmation of your place will be sent separately once your eligibility has been checked post receiving your application. 

Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, no support intermediaries, public bodies or financial sector businesses. 

Am I eligible?

The interactive masterclass is available to businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire). 

To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file). 

Please note that attendance at Business Lincolnshire events will not preclude eligibility to access grant funding.

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