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Email Marketing

Learning if email marketing is right for you and your business, cutting through the jargon and simplifying the tech.

Event Information


Wednesday November 30th 2022 – Email Marketing 

1 x 90-minute sessions - 10.00am – 11.30am 


Delivered by Hannah Swierstra, owner of Balance VA Services, this one-part, creative, and interactive masterclass on email marketing. Learning if email marketing is right for you and your business, cutting through the jargon and simplifying the tech. Looking at the features available to you and how to put these into practice & maximising your profile. 

This one-part masterclass will be interactive with discussion and participation encouraged to ensure that delegates get the most out of the sessions and have the opportunity, to raise questions and ideas about their own businesses. 

The key content areas covered during the sessions are: 

Email marketing for Small Businesses 
Introduction to email marketing & the different platforms available 
Identifying and understanding the different components of email marketing. 
Tips & best practice for using email marketing 
Interactive Masterclass outcomes 
Better understanding of email marketing and the terminology 
Useful tips to get more subscribers and improve your deliverability 
How to measure the success against their business objectives. 
Presenter – Hannah Swierstra 

Hannah Swierstra is a Tech VA with a passion for productivity, organisation and creating and implementing systems and processes that enable business owners to work on their business, and not become overwhelmed by it. After setting up her own business, Balance VA Services in 2020 she soon became fascinated by the ‘behind the scenes’ elements of email marketing. As a MailerLite certified Virtual Assistant, Hannah works with SMEs to build email marketing systems that boost their business. Secure your place

This interactive masterclass is available to businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire).

To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file - please notify us if you have already completed a form)/

Please note that attendance at Business Lincolnshire events will not preclude eligibility to access grant funding.

This interactive masterclass is fully funded and places are limited so be sure to apply for yours today. When booking you are committing to attend all the sessions, including a 1:1 with the presenter. Confirmation of your place will be sent separately once your eligibility has been checked post receiving your application.

Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, no support intermediaries, public bodies or financial sector businesses.

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Event information:


30/11/2022 10:00 - 11:30

Category: Digital

Organised by:
Business Lincolnshire Growth Hub

Contact name:
Debbie Firmstone

07500 956614