Setting Up A Website On A Budget

Event Information

With clever new tools available online, absolutely anyone can build a beautiful website and keep it updated. Whether it is a blog, a standard brochure website or fully fledged ecommerce site, we will show you how use some of the leading low cost website design software.

PLEASE NOTE THIS IS A CLASSROOM BASED SESSION.

All face to face sessions will be run under strict Covid conditions at the time of the event.

Lunch will also be provided. If you have dietary requirements or allergens please add this to your order.

Target Audience

Business owners who either; do not have a website, are not satisfied with their current site or have the ambition to sell products/services via their website.

Business owners may wish to learn this skill to manage the website themselves. Conversely they may choose a staff member who would like to take on an additional role of web design/maintenance. This workshop can be delivered to any education level/job role, though basic computer literacy is helpful.

You will need to bring a laptop or ipad/tablet as there will be time for active learning.

Course Content

What low cost tools are available and how do these work
What makes for effective website content? And how to create it (design/image/video)
Key considerations when considering your own website
Building trust on the website
Driving engagement
The importance of matching content to key search phrases that your prospective buyers will use
Top tips for search engine optimisation (ensuring your site is viewed favourably by Google)
Agreeing your website plan
 About the course deliverer;

Karen Kirby is an SME marketing expert with over 15 years in experience working with a range of industries.

With a passion for working with SME’s to demystify how all forms of marketing can be used to develop and grow a business, you can be confident that this workshop will add value to your business.

Areas of expertise including marketing planning, digital marketing, PR and social media. As a Chartered Marketer, Karen is one of 3,000 marketing experts across the globe. Fresh Marketing Solutions is an award winning marketing consultancy that has worked with hundreds of SME’s to help them embrace marketing achieve their true growth potential.

Your Event Eligibility:

Our GAIN workshops are entirely FREE to attend for eligible SMEs.

If you haven’t already completed an Expression of Interest Form (EOI) you will be contacted by your local business advisor to complete your registration to the GAIN programme either over the phone or in a 1:1 meeting with you at your convenience. A member of our team will then be able to confirm your event booking.

Should you have any questions then please contact E-Factor on 01472 252780 or at BusinessSupport@e-factor.co.uk