Customer Service

Event Information

What is the difference between a good and an excellent customer experience and why it is important?

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About this event

The masterclass is available to businesses, partnerships, and sole traders, operating in any sector supporting the Visitor Economy, on the East Coast of Lincolnshire.

Excellent customer service is so much more than a smile and polite words, it’s about the whole experience from the moment they pick up the phone to you or see a post on social media through to the visit itself and beyond.

You'll be invited to participate in this interactive masterclass and share your experiences of good and bad customer experiences.

You’ll leave the masterclass with the tools and knowledge to develop the experience for your customers so they not only want to keep coming back but they’ll also be shouting about you from the rooftops!

The key content areas covered during the sessions are:

• Do you understand what motivates your guests/visitors to book/buy?
• How easy is it to engage with you or your website?
• Establishing realistic expectations and standards
• Asking for constructive feedback - is the customer always correct?
• Do your customers feel valued?

About the Presenter – Stuart McFarlane-Bedford

Presented by Stuart McFarlane-Bedford who has an extensive portfolio of business skills and experience that has been gained over the past 30 years working in both private sector and public sector organisations and running his own businesses.

He has gained a wide knowledge base through a varied career in some of the top global technology companies (Panasonic & Sony) and in economic growth development for the public sector. His expertise covers – account & financial management, sales & marketing, product & project management, training & team management and regularly coaches business leaders and management teams.

He develops business support programmes and presents masterclasses and writes blogs on a range of business related subjects.

Secure your place

The masterclass is fully funded and places are limited so be sure to apply for yours today. When booking you are committing to attend the session. Confirmation of your place will be sent separately once your eligibility has been checked.

Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) operating within the Visitor Economy, on the East Coast of Lincolnshire.

Am I eligible?

The masterclass is available to businesses, partnerships, and sole traders, operating in any sector supporting the Visitor Economy, on the East Coast of Lincolnshire.

To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file).

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