New to SEO - Get Your Website Ranking Higher in Google

Event Information

INTERACTIVE MASTERCLASS

New to SEO - Get Your Website Ranking Higher in Google 

Dates: Tuesday 4th October & Tuesday 11th October 2022 

Please note this workshop is covered during 2 x 90-minute sessions from 10.00am – 11.30am and you must be available to attend both workshops, thank you.

If you want to outrank your competitors and From choosing the right target keywords to getting other websites to link to yours, you will learn all about search engine optimisation (SEO) and how to use the techniques on your own site. 

Successful SEO is achieved by optimising for all of Google’s ranking factors and these sessions cover the full spectrum. They explain how search engines work, the important elements of a web page for optimisation, the technical factors that affect ranking, how to write content for search engines and how to get the all-important links back to your site from others. 

Tuesday 4th October - Session 1 explores the workings of search engines, technical elements of a website that can affect performance and how to check on performance using Google Search Console. You will then learn how to do keyword research and how to use that information to formulate a content plan to expand the information available on your site. 

Tuesday 11th October - Session 2 explains the best ways to write and structure content to be understood by search engines, so that you can optimise your pages to rank for the right keywords. You will then learn about the importance of links and how to get other sites to link to yours. The webinar concludes looking at local search results, showing how to optimise your Google My Business listing and the other factors that determine rankings in the Google Maps search results. 

Presenter – Ian Lockwood 

Ian Lockwood is an independent digital marketing consultant, trainer and founding director of Boom Online Marketing, a Google Premier Partner agency specialising in digital marketing and web design, delivering services to companies and organisations across the UK. Ian specialises in search engine optimisation, pay per click advertising, Google Analytics, and conversion rate optimisation. 

He has worked in the web and internet industry since 1998 and founded Boom in 2010, selling the business in 2020. He has delivered digital marketing workshops to well over a thousand businesses over 20 years. 

Secure your place

This interactive masterclass is available to businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire).

To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file - please notify us if you have already completed a form)/

Please note that attendance at Business Lincolnshire events will not preclude eligibility to access grant funding.

This interactive masterclass is fully funded and places are limited so be sure to apply for yours today. When booking you are committing to attend all the sessions, including a 1:1 with the presenter. Confirmation of your place will be sent separately once your eligibility has been checked post receiving your application.

Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, no support intermediaries, public bodies or financial sector businesses.

Book your place via Eventbrite now HERE