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Customer Retention

This two-part, creative, and interactive masterclass will focus on how to maintain your existing customers.

Event Information

Customer Retention

Wednesday January 25th & February 1st 2023 

2 x 90-minute sessions - 10.00am – 11.30am

IMPORTANT - Am I eligible?

This interactive masterclass is available to businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire).

To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file - please notify us if you have already completed a form)/

Please note that attendance at Business Lincolnshire events will not preclude eligibility to access grant funding.

Session 1: 

Holding onto customers can be significantly cheaper and much more cost effective for a business than to keep acquiring new customers – but it’s probably easier said than done.

We’re creatures of habit – shopping in the same supermarket, probably buying the same basket of shopping each week – so how can we create a culture with our customers where our product or service becomes a “habit”.

In this interactive masterclass we’ll look at ways to retain your customers – the practical steps you can take in your business to hold on to customers and use the information that they provide to grow. 

Understanding the benefits of having a customer retention strategy

Session 2: 

Exploring the different ways of segmenting an audience.

Discuss and explore in detail the 10 top tactics for customer retention.

Implementing a customer retention strategy. 

Delivered by Deborah Goodall, Managing Director of Aer8 Marketing, and Director of CDI Alliance, this two-part, creative, and interactive masterclass will focus on how to maintain your existing customers.

This two-part masterclass will be interactive with discussion and participation encouraged to ensure that delegates get the most out of the sessions and have the opportunity, to raise questions and ideas about their own businesses. 

Presenter – Deborah Goodall

Deborah has 25 years’ experience of growing businesses through effective marketing. She specialises in marketing strategy through understanding target audiences and their triggers and motivations.

Deborah has worked as a consultant for 9 years. Prior to this she worked client-side, so understands the difficulties facing marketing departments and business owners. She is commercially astute and has experience in B2B and B2C environments. Deborah has a passion for direct marketing, with a background in mail order.

Running masterclasses and workshop since 2009, Deborah provides content to help businesses make the most of their marketing potential - covering planning, strategy, brand and execution. 

Deborah was elected to be a Fellow of the Chartered Institute of Marketing in 2019 in recognition of her coaching and consultancy experience.

Secure your place

This interactive masterclass is fully funded and places are limited so be sure to apply for yours today. When booking you are committing to attend all the sessions, including a 1:1 with the presenter. Confirmation of your place will be sent separately once your eligibility has been checked post receiving your application.

Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, no support intermediaries, public bodies or financial sector businesses.

Visit our website for more information about the Events Business Lincolnshire offers:

Sign up HERE


Event information:


25/01/2023 10:00 - 11:30

Category: Digital

Organised by:
Business Lincolnshire Growth Hub

Contact name:
Debbie Firmstone

07500 956614