Event Information
POWERFUL PR - Learn how to use media coverage to raise your business’ profile, brand image and credibility.
Thursday 23rd February & 2nd March: 2 x 90-minute sessions - 10.00am – 11.30am
IMPORTANT: Am I eligible?
The interactive masterclass is available to businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire.
To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking - if one has not already been completed and on file).
Please note that attendance at Business Lincolnshire events will not preclude eligibility to access grant funding.Making sure your business is visible has never been more important and PR is a powerful tool in the marketing mix.
About the Workshop
Learn how to use media coverage to raise your business’ profile, brand image and credibility.Making sure your business is visible has never been more important and PR is a powerful tool in the marketing mix. Much more than inches in the local newspaper, in the digital world, PR stories reach online media outlets, as well as traditional print and have the potential to be shared widely on social media to reach even more people and adding credibility to your brand.
Session 1: PR and Powerful Stories Content:
What is PR?
Why do businesses need good PR?
What makes a good story?
Writing a press release
You will learn why PR is such a powerful tool, what makes a strong news story, and you will understand the basics of writing a press release.
Session 2: Powering up your Story & Selling your Story to the Media Content:
Reviewing delegate’s press releases
Identifying and targeting your media
The power of a strong image
How to issue a press release
Using on and offline media for maximum results
We'll cover how to sell your news story to the media, the power of imagery and how to increase the reach of the story using on and offline media.
The Presenter – Rachel Goddard
As Managing Director of Intandem Communications, Rachel is passionate about helping companies to unlock potential business opportunities and deliver their vision by taking a strategic, holistic approach to marketing, PR, and communications.
With 30 years’ experience, she has worked for large corporates and hundreds of SMEs in both B2B and B2C situations. Starting her own communications agency in 2002, she has experience in running and growing her own business and understands the challenges that face business owners, directors, and in-house teams.
Secure your place
The interactive masterclass is fully funded and places are limited so be sure to apply for yours today. When booking you are committing to attending both sessions. Confirmation of your place will be sent separately once your eligibility has been checked post receiving your application.
Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, no support intermediaries, public bodies or financial sector businesses.
Visit our website for more information about the Events Business Lincolnshire offers: https://www.businesslincolnshire.com/events/
Sign up HERE
Event information:
Location:
Online
When:
23/02/2023
10:00 - 11:30
Category: Digital
Organised by:
Business Lincolnshire Growth Hub
Contact name:
Debbie Firmstone
07500 956614
