Understand the Digital Marketing Landscape

Event Information

Are you a business just stepping into the world of digital marketing? Or perhaps you're seeking a refresher on the latest industry trends while aiming to gauge where your business stands? If you're based in Lincoln and fall into these categories, then here is an exclusive opportunity for you.
Introducing a one-day course tailored for Lincoln-based SMEs venturing into the digital marketing landscape. This course isn't just for those aiming to "stay ahead"; it's designed to provide a solid foundation for those who are new to digital marketing or those looking to recalibrate their strategies in line with the industry's latest developments.

Learning Outcomes
1. Understand the latest trends and developments in digital marketing
2. Evaluate your competitors
3. Analyse your digital presence
4. Develop a strategic roadmap for improvements across your business's digital marketing efforts

What you will gain from doing this course:
A comprehensive understanding of digital marketing: Participants will gain a comprehensive understanding of various trends and developments in digital marketing.
Tailored to your business: The course is designed specifically for Lincoln-based SMEs who need support with business growth, digitalisation, and improving processes. Participants will receive practical guidance, tips, advice, and strategies that are relevant to their business.
Increased online presence: Participants will learn how to choose the right channels and measure their results to help them increase their online presence and reach more customers.
Improved ROI: By learning how to measure the effectiveness of their digital marketing efforts, participants will be able to set up and continually improve their strategies and increase the return on investment (ROI) of their digital marketing initiatives.
Stay ahead of the competition: The course will bring the latest trends and best practices in digital marketing and will incorporate artificial intelligence in the designed activities so participants will stay up-to-date with the latest developments and be better equipped to compete in their industry.

Agenda

Digital Marketing Essentials (9:45-11:00)

• Overview of digital marketing and its significance in today's business environment.
• Key channels and platforms: social media, search engines, email marketing, and more.
• Understanding the customer journey in the digital space.

Horizon Scanning (11:15-12:30)

• Understand the essential methodology and tools behind horizon scanning and why it's critical in the digital marketing landscape.

Trend Analysis (11:15-12:30)

• Develop the ability to identify trends in social media, content marketing, consumer behaviour, technology, and beyond.

Digital Presence Analysis (13:30-15:00)

• Analyse your Digital Presence and Identify Areas for Improvement

Competitor Analysis (13:30-15:00)

• Examine Competitor Performance and Determine your UVP (Unique Value Proposition).

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