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Attract Customers with Search Marketing, SEO and PPC

Attract more customers with Search Marketing, SEO and Digital Advertising.

Event Information

Transform your online presence and boost your business growth with this specialised Search Marketing, SEO, and Digital Advertising course designed specifically for Lincoln-based SMEs. For many SMEs, gaining more traffic to websites is the No. 1 goal, however, achieving visibility requires a comprehensive understanding of SEO. The one-day training will equip you with the knowledge needed to take advantage of the quick wins, watch your site traffic gather momentum and optimise your content for a better return on investment. 

Learning Outcomes 

1.  Understand the principles and practices of Search Marketing, SEO, PPC.

2.  Apply SEO techniques to enhance online presence and increase traffic to a business website, craft compelling Ad copy to engage your audience 

3.  Synthesise and integrate Search Marketing, SEO, PPC into your digital strategy to drive business growth. 

4.  Evaluate the effectiveness of SEO by analysing website traffic, search engine rankings, and engagement metrics

What you will gain from doing this course: 

Increased Website Traffic: Implement SEO techniques to improve your search engine rankings and drive more traffic to your website. 

Improve Conversions: Integrate web design, SEO, and content creation to optimise your website for conversions and maximise the ROI of your digital marketing efforts. 

Actionable Insights: Learn how to measure and evaluate the success of your digital marketing efforts, and receive actionable insights and recommendations for ongoing improvement. 

Expert Instruction: Benefit from the expertise of an experienced instructor who has a deep understanding of digital marketing and a passion for helping businesses succeed. 

Tailored to your business: The course is designed specifically for Lincoln-based SMEs who need support with business growth, digitalisation and improving processes. Participants will receive practical guidance, tips, advice, and strategies and Participants will receive practical guidance, tips, advice, and strategies and will use digital marketing tools that are relevant to the business context.  

Stay ahead of the competition: The course covers the latest trends and best practices in digital marketing and will incorporate AI so participants will stay up-to-date with the latest developments and be better equipped to compete in their industry. 

Course Overview 

Start Time End Time Course Content 

09:00 09:30


09:30 10:00

Intros and Challenges 

10:00 11:00

Introduction to Search Marketing

11:00 11:15


11:15 12:30 

Drive Traffic with SEO Mastery 

A Strategic Approach to SEO and Paid Search 

12:30 1:30


13:30 14:30

Search Analytics 

14:30 15:00

Paid Search Fundamentals

15:00 15:30

Summary and Close


For more information click here.

Event information:

F2F: University of Lincoln

31/10/2023 09:00 - 15:30

Organised by:
Lincoln Be Smarter