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Craft Compelling Content that Resonates with your Target Audience

Marketing training to support Lincoln-based SME businesses to grow and thrive.

Event Information

Learn how to craft compelling content that resonates with your target audience, strengthens your brand and drives visitors to your website with this 1-day course designed specifically for Lincoln-based SMEs. Understand the importance of keywords in relation to traffic growth and customer acquisition and how having a clear value proposition will help you to engage a community with shared values. Ensure your brand story is consistent and you are optimising content across the customer journey. Stay ahead of the competition by using AI as a support tool to co-create content. 

Learning Outcomes 

1.  Understand the principles and practices of content marketing 

2.  Synthesise and integrate content marketing into your digital strategy to drive business growth. 

3.  Assess and evaluate the effectiveness of your content marketing 

4.  Develop and incorporate AI skills to co-create compelling content

What you will gain from doing this course: 

Increased Website Traffic: Implement content marketing techniques to improve your search engine rankings and drive more traffic to your website. 

Actionable Insights: Learn how to measure and evaluate the success of your content marketing efforts, and receive actionable insights and recommendations for ongoing improvement. 

Expert Instruction: Benefit from the expertise of an experienced instructor who has a deep understanding of digital marketing and a passion for helping businesses succeed. 

Tailored to your business: The course is designed specifically for Lincoln-based SMEs who need support with business growth, digitalisation, and improving processes. Participants will receive practical guidance, tools, tips, advice, and strategies that are relevant to their business.  

Stay ahead of the competition: The course covers the latest trends and best practices in digital marketing and AI so participants will stay up-to-date with the latest developments and be better equipped to compete in their industry. 

Course Overview 

Start Time End Time Course Content 

09:00 09:30


09:30 10:00

Intros and Challenges

10:00 11:00

Introduction to Content Marketing

11:00 11:15


11:15 12:30

Defining a Successful Value Proposition and Brand Story

12:30 1:30


13:30 14:30

How to use content for SEO and Email Marketing

14:30 15:00

Co-Creating Content with AI 

15:00 15:30

Summary and Close


To find out more click here.

Event information:

F2F: University of Lincoln

14/11/2023 09:00 - 15:30

Organised by:
Lincoln Be Smarter