Journey to B Corp status with Social Entrepreneur Kelly Evans

Event Information

https://www.eventbrite.co.uk/e/806316934657?aff=oddtdtcreator

What does it take to succeed in a business world still obsessed with profit at all costs?

In 2010, in the middle of a financial meltdown, and with redundancy looming, Kelly decided to start a business. Not your run of the mill one either. A specialist type of business operating in a very niche space. And it had to be purpose driven too - one that didn't pursue profit at all costs. Unbeknown to Kelly at the time - this was a B Corp business she wanted to set up and run.

It was a gamble. The odds were stacked against her. But 14 years down the line, the business she started from her bedroom with just £500 is now a leading behaviour change agency in the UK turning over circa £1million a year with further growth expected in the next 12-18 months. It is also a B Corp - and was the first in Lincoln.

It's fair to say that it hasn't been an easy ride. The business world can be cut throat and if you are seeking to be socially and environmentally conscious, not everyone cares. Throw in austerity that followed the financial meltdown, Brexit, Covid, and a cost of living crisis, trying to sustain a purpose driven business is quite frankly - hard.

So what does it take to succeed when you are selling 'good' such as better lives and better communities rather than the latest desired tech product or the holiday of a lifetime? In this talk, Kelly shares her journey and what it takes to succeed in a business world that is still obsessed with profit at all costs. She will share her journey and all the lessons learnt along the way, how to start and grow a purpose driven organisation, how to become a B Corp and how to get people to fall in love with your brand.

Kelly Evans, Social Entrepreneur and CEO at Social Change

Kelly is Chief Executive at Social Change – an award-winning behaviour change agency dedicated to taking on society’s biggest issues such as obesity, climate change, knife crime and child sexual exploitation.

In 2021, Kelly took Social Change through the rigorous assessment to become a certified B Corp – the highly sought-after and respected accolade and symbol for ethical ‘good’ business.

Kelly and her team work with the UK government, the NHS, businesses and brands to understand people. They use research and behavioural science to design solutions and deliver campaigns and programmes that focus on positively impacting people’s attitudes, beliefs and behaviours.

Kelly has delivered talks worldwide, including a TedX talk in 2017, and she is also a regular speaker at national conferences and universities and a regular guest on BBC radio.

This event is free to attend if your organisation is based in any of the following geographical districts:

City of Lincoln
North Kesteven
North Lincolnshire
North East Lincolnshire
Rutland
South Kesteven
West Lindsey

If your organisation is not already enrolled in the GLSEA, please look out for the joining instructions that will be sent shortly after you have booked a ticket.

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